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HoYoverse Unveils Event Lineup for Japan Expo 2024 in Paris

Dive into the immersive world of Zenless Zone Zero and Honkai: Star Rail!

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June 28, 2024

3 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

HoYoverse :

Singapore, June 28, 2024 - Global interactive entertainment brand HoYoverse announces its full event lineup for Japan Expo 2024 today. From 11 July to 14 July, bountiful on-site events and limited merch sale will be awaiting all fans and players at Hall 6, A644, featuring HoYoverse’s Honkai: Star Rail and Zenless Zone Zero, ready to bring an exhilarating, interactive and immersive experience!
 
Zenless Zone Zero
As the latest urban fantasy ARPG title of HoYoverse, Zenless Zone Zero will be celebrating memorable moments with all audience during Japan Expo and providing the exhilarating experience both inside and outside the game!
 
Zenless Zone Zero will bring a life-sized car from the game to the booth for visitors to take photos with, along with a demo area where visitors can test the game. A series of activities will also be held at its dedicated on-booth stage all day long, including quiz sessions, cosplay parades, Bangboo's appearance, etc. By participating in the on-site events, attendees will get the chance to win limited merch as prizes!
 
Furthermore, there will also be “Zenless Zone Zero Talk Show” on Take Stage with influencers experts of the game. All experts will be openly discussing and sharing their insights of Zenless Zone Zero, focusing on the different specificities and innovations of the game, while one of them giving the demo simultaneously.

Honkai: Star Rail
At Japan Expo 2024, Honkai: Star Rail, HoYoverse's latest space fantasy RPG, will transport Trailblazers to the City of Dreams, Penacony, with a booth that features its various sightseeing spots!
 
There will be plenty of fun activities at the booth, including the Giant Gacha Machine, where attendees can complete simple tasks to receive a Gacha card, as well as the Photo Booth from Clock Studio Theme Park, where every player can take a photo and receive a free printed photo as a souvenir! In addition, there will be cosplayers playing Penacony's latest popular characters, bringing the in-game experience to reality!
 
For attendees who enjoy music and games alike, do not miss out the live show of StarrySky on Saturday, 13 July! They will be performing on the Tsubame Stage as special guests, looking forward to igniting the passion of all audience!
 
A sales area will be set up at the booth, with loads of authentic peripherals in stock to ensure that everyone can purchase what they want. For the first time in France, many new categories will be available to expand your collection! Popular peripherals such as Pom-Pom plushies, Pom-Pom plaids and character toys will also be back! The quantity is limited daily, will be adjusted flexibly according to the inventory, first-come-first-served!
 
About HoYoverse
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to games such as “Genshin Impact,” “Honkai Impact 3rd,” “Tears of Themis,” “Honkai: Star Rail,” and the upcoming “Zenless Zone Zero,” HoYoverse also launched the dynamic desktop software “N0va Desktop,” the community product “HoYoLAB,” and created a variety of products such as animations, comics, music, novels, and merchandise based on our creative concepts. Adhering to our mission of “Tech Otakus Save the World,” we are committed to technology research and development, exploring cutting-edge technologies, and accumulating leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields. HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
 
Media contact:
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