In-Fusio Extends Market Reach With O2 Partnership To Deliver Acclaimed Java Mobile Games
Midtown Madnessâ, Zoo Tycoonä and South Parkä Available on O2 Java Handsets
January 11, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
In-Fusio | Bordeaux, France - January 11th 2005 - IN-FUSIO, a leading mobile games publisher and game service provider, today announced that it has joined O2 to deliver its range of critically acclaimed game licences to a potential audience of 13.5 million O2 customers in the UK alone.
The agreement means that O2 customers can immediately download three of IN-FUSIO's Java games from its broad portfolio - Midtown Madness 3 Mobile, Zoo Tycoon 2 Mobile and South Park - to a wide range of handsets from the operator's portal.
Microsoft's Zoo Tycoon 2 Mobile title is available on O2 portals before any other operator releases the game. IN-FUSIO's games will be available on 18 Java-enabled handsets from top manufacturers* including Motorola, Nokia, Samsung and Sony Ericsson. IN-FUSIO plans to release more Java games to O2 customers in the coming months.
The relationship significantly increases IN-FUSIO's penetration of the mobile gaming market and gives more customers the opportunity to play games from its impressive portfolio. IN-FUSIO has licence agreements with the world's leading gaming brands.
Udi Jacobi, Sales Director EMEA and Latin America, IN-FUSIO said: "IN-FUSIO continues to extend the availability of its top titles to even more mobile gamers. O2 is a key operator for IN-FUSIO both in the UK and worldwide. We are delighted to partner such a dynamic, progressive and innovative operator."
"The addition of IN-FUSIO's top Java titles to O2's extensive games portfolio reflects O2's dedication to deliver the best and most up to date mobile content to consumers ahead of other networks," comments Simon Dean, Head of Games for O2.
"IN-FUSIO's decision to make Microsoft's Zoo Tycoon 2 Mobile title available on the O2 Games Arcade before any other network, strengthens O2's overall position in the mobile gaming market and demonstrates the recognition which O2 Games has gained amongst top publishers such as IN-FUSIO."
*Note to editor
IN-FUSIO's games are available on the following handsets: Motorola V600, Nokia 3100, 3200, 3220, 5100, 6100, 6230, 6600, 6820, 7210, 7610, 3510i, 6610i, 7250i, Samsung E700, E800, Sony Ericsson T630 and Z600.
All trademarks and names contained in this press release are the sole property of their respective owners.
About IN-FUSIO
IN-FUSIO, the mobile games publisher and services provider, helps mobile industry players maximise the value of their games offering. The company prides itself in offering the highest quality in both games content and added-value services. IN-FUSIO offers a wide range of innovative and high quality games including some of the world's hottest brands. IN-FUSIO delivers its games in 20 countries to over 50 operators, portals and manufacturers, on all major handset brands. IN-FUSIO's cutting-edge add-on technologies optimize the gaming experience on all handset platforms (Java / BREW / Symbian / WM / I-Mode). IN-FUSIO is headquartered in Bordeaux, France, and has offices in Los Angeles, Chicago, London, Moscow and Shanghai, employing over 200 people in total worldwide. For more information, please visit the IN-FUSIO website at www.in-fusio.com .
About O2
O2 aims to enrich customer's lives by enabling them to get the most from their mobile. As a leading provider of mobile services to consumers and businesses in the UK, O2 offers a range of services including text, media messaging, games, always on data connections (via "GPRS"), music over mobile and mobile video. O2 is the UK market leader in mobile data services such as text, with three quarters of a billion messages being sent by O2 customers each month.
O2 was formed in 2001 following the demerger from British Telecom of its former mobile business, BT Wireless. O2 (UK) Limited is a subsidiary of mmO2 plc which also delivers O2 branded services in Ireland and Germany. O2 has over 13.5 million customers in the UK.
For further IN-FUSIO press information, please contact:
Yann Mondon
Brand & Communication Director
IN-FUSIO
Tel: +33 557 773 815
GSM: + 33 (0) 630 512 294
email: [email protected]
Andrew Durkin
MUSTARD PR
Tel: +44 (0) 1753 889100
M: +44 (0) 7887 998407
email: [email protected]
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