It’s a whole new way to play charades

Imagination Entertainment | News release / For immediate release - February 2005

The fun and challenge of one of the world's oldest games, charades, has a new lease on life with a technological spin thanks to DVD games pioneer and market leader, Imagination Entertainment.

Imagination CEO, Shane Yeend said: "The Charades DVD game is much more than just another trivia game, it's Charades like you've never played before - we have revolutionized the traditional game by using the magic of television and given Charades a home theatre make-over - we've created a whole new way to play."

Imagination recruited the award winning and world renowned Umbilical Brothers to star in the first of a new range of DVD Party Games, the Charades DVD game.

Players interact with the wildly funny Umbilical Brothers as they act out and make sound effects to hundreds of different topics. Players and their teams race against the clock to guess exactly what is being acted out.

Some of the crazy and clever acting and sound effects include a blender, an electric shaver and a train and the all play category will ensure lots of shouting and raucous laughter.

Mr Yeend said: "The Charades DVD game is just another example of Imagination's commitment to the expansion of the DVD games category."

The Umbilical Brothers duo, Shane and David, said: "We're ecstatic about the Charades DVD game and guarantee it will provide hours of hilarious fun for the whole family."

Imagination has plans to release a series of games under the DVD Party Games banner. Some of these include Live Bingo and Derby Day, an interactive bingo DVD game and animated horse racing DVD game, respectively.

The Charades DVD Game is scheduled to hit shelves at mass retailer and speciality stores in September of this year with a recommended price of $14.99. The hilarity and party fun of Charades will make it a perfect stocking stuffer for the 2005 holiday season.

About Imagination Entertainment

Imagination creates, produces and distributes the most compelling interactive entertainment to the world. Celebrating 21 years of business in 2005, Imagination has interests in traditional games and puzzles, DVD games, interactive television and digital media production. Imagination pioneered the DVD games category and is the category's market leader with products available in 85,000 retail outlets across the world. Imagination's DVD games bring family and friends together, using patent DVDi technology, DVD Game Pro, to produce award-winning products.

About The Umbilical Brothers

"Wildly funny, wildly creative! Inspired anarchy by this pair of cartoon characters sprung to life. Psychic twins joined in an irresistible conspiracy to commit comedy! Like Bugs Bunny and Elmer Fudd on the set of Terminator 3!" - The New York Times

"A carnival of outlandish fun! A hell of a good time!"

- Time Out New York

For Further Information:

Shane Yeend on + 1 310 395 1354 or

Sarah Abbott on + 61 409 092 255

[email protected]