Endemol's phone games wing takes on Frazer.
September 9, 2004
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Overloaded |
FOR IMMEDIATE RELEASE
LONDON, UK (September 6, 2004) Overloaded, the leading international mobile games developer and publisher, announced today that they have hired Frazer Nash Communications to handle all their corporate communications.
"This is a very exciting time for mobile entertainment" said Frazer Nash, Director of Frazer Nash Communications. "...and what is special about this company, is that as this new sector of entertainment has developed, they have been striving to make quality games that are always pushing the technology to the limit. Their games look fantastic and are also are exciting to play."
"We are really glad to have Frazer on board" said Ashu Mathura, Managing Director of Overloaded. "There are many players coming to the mobile games arena and we want to be in that leading group. We were looking for an agency that understood game development, Marketing, PR and also had a creative mind - Frazer's company ticked all these boxes!"
About Overloaded | Fun Everywhere!
Overloaded, an Endemol Group company, is a leading developer and publisher of video games for mobile phones. Overloaded develops mobile video games in JAVA, Symbian, BREW and I-mode technologies. Our mission is to create fun, exciting, challenging and innovative video game experiences for mobile phones, which excel in game concepts, gameplay, design and technology and put them into the hands of consumers everywhere.
Popular mobile games develop and distributed by Overloaded are, among others, FearFactor - Helicoper Flag Snag, Fear Factor - H2O Challenge, BigBrother - The Games, BigBrother Directors Cut, Deal or no Deal, Dragon Skies, Dan Parks Decathlon, Fantom Overdrive and Resistance EP1.
Overloaded strategic wireless partners include KPN Mobile, T-Mobile, Vodafone, Orange, Telefonica, Proximus, Cosmote, TIM, SFR, Optimus, TMN, Eurotel, Mobitel and many others.
Overloaded is headquartered in Amsterdam, The Netherlands. For more information, please visit Overloaded at
Since November 2002 Overloaded is part of the Endemol International group of companies.
About Endemol
The company was established in 1994 as the result of a merger between the two major TV producers in the Netherlands: Joop van den Ende Productions and John de Mol Produkties. Since then the company has had an agressive international expansion through acquisitions of and by starting TV production companies outside the Netherlands. The company, with its head offices in the Netherlands, has subsidiaries and joint ventures in 25 countries, including the major European markets, the United States, Latin America, South Africa and Australia. Successful TV formats from Endemol are, among others, FearFactor, BigBrother, StarAcademy, Deal or no Deal and many others.
In 2002, the Endemol Group of companies had a combined turnover of 868,8 million Euro. In the same year, more than 18,000 hours of television were produced, spread over approximately 400 different programme series. The Endemol library contains over 500 programme formats and the company employs about 3,300 full-time employees.
Since summer 2000 Endemol is part of the Telefónica group.
About Telefónica S.A.
Telefónica S.A. is the leading provider of telecommunications services in the Spanish- and Portuguese-speaking world - with a potential market of more then 550 million customers - and one of the largest companies in Europe and the world. Nowadays, Telefónica has presence in 50 countries and operates in 17 countries worldwide and is the first company in Spain in terms of market capitalization.
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