Koch Media gets all Banzai with Legend of Kay

PLAION | Koch Media would like to announce an important acquisition to their overall Marketing and PR strategy for Legend of Kay, available on PlayStation 2 from March 11th, priced at £29.99. Koch Media are to use the vocal talents of Bert Kwouk for their cinema and TV advertisement of Legend of Kay. Bert Kwouk is best known as the narrator of the highly popular channel 4 TV series Banzai. He is also the actor universally known as Cato Fong, Peter Sellers side kick, in the Pink Panther Movies. This advertisement will be broadcasted on kids action channels Jetix , toonami and Cartoon Network.

Jon Bailey Koch Media Marketing Manager, said:

We are really excited about this game, and having Bert Kwouk adding his vocal talents to the advertisement will give an extra edge. Kay may look like a cute and cuddy pussy cat, but looks are deceiving. This advertisement will show off some of the amazing set pieces in the game wrapped up in a classic Kung Fu movie style trailer.

Legend of Kay has in place a comprehensive and intensive marketing and PR campaign. Advertisements have been appearing in all the specialist press and the PR is gradually swelling to a crescendo prior to release.

David Blundell Koch Media PR Manager, Said:

We are having tremendous success with the PR on Legend of Kay. We have coverage in place in all of the top youth magazines; Toxic, Cartoon Network and Rampage, with the music press; Kerrang, Heavy Metal Magazine and Rocksound, and with local regional radio and newspapers. It would also seem that the specialist press have taken this kung fu fighting oriental pussy cat to heart; "More prized Persian then scabby moggy, Legend of Kay is one of the best platformers we've played in ages. (Future Publishing's Gamesmaster)

Legend of Kay is a classic action/adventure platform game, mixed with role play elements and an advanced close combat fighting system. As the young cat embarks on his quest to save his village, he improves his fighting skills, acquires awesome new weapons and discovers incredible special powers and amazing secrets. Legend of Kay recreates the style, look and feel of classic martial arts movies, combined with game play and story appealing to players, both young and old.

JoWooD Productions Software AG:

JoWooD Productions Software AG is a publicly traded company on the Vienna Stock Exchange and one of the leading developers of computer and video games. JoWooD releases internationally competitive, high-quality entertainment software for all existing and future game systems. JoWooD has development studios in Vienna and cooperates with a network of additional, outstanding studios; among others Wings Simulations, Neon and Massive Development in Germany. The main office is located in Rottenmann/Austria; branch offices are located in England, Germany and Japan. In addition, JoWooD games are distributed worldwide through a widespread network of distribution partners. For more information, please visit our homepage www.jowood.com

About KOCH MEDIA UK:

Founded in 1994, KOCH MEDIA UK develops, publishes and distributes a diverse mix of titles for home console gaming systems, personal computers and the Internet. Based in Basingstoke, the company has distribution contracts with a number of software publishers, including NINTENDO. For publishers not in the UK, KOCH MEDIA exclusively markets, sells and distributes titles. Under its own brands of DEEP SILVER and EUROPRESS, KOCH MEDIA develops and publishes its own range of gaming and educational and lifestyle software. For more information on KOCH MEDIA and its products, visit www.kochmedia.co.uk

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