Hauserman Brings Her Expertise in the Entertainment Industry to Gaming as a Former Executive at WarnerMedia and Leader at Fullscreen
December 16, 2021
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Evil Geniuses
SEATTLE, Dec. 16, 2021 - Leading global esports and gaming entertainment brand Evil Geniuses (EG) today announced that former WarnerMedia executive Krystal Hauserman has joined the company as Vice President and Global Head of Marketing. Hauserman is the newest member of a diverse lineup of talented women at the company led by Forbes “30 Under 30” honoree and CEO of EG, Nicole LaPointe Jameson.
As the global head of marketing, Hauserman will leverage her expertise in the entertainment industry, including prominent roles at WarnerMedia and Fullscreen, to build on EG’s 20-year legacy as the company defines what it means to be a gaming organization in 2022 and beyond. As gaming continues to be the dominant form of entertainment among young adults, EG is focused on creating, nurturing and sustaining an inclusive global gaming community and producing unforgettable entertainment experiences for that fandom, while ensuring the spirit of competition continues to be at the company’s core.
“Evil Geniuses and the company’s bold leader, CEO Nicole LaPointe Jameson, are unwavering in the commitment to build a values-led gaming entertainment organization and disrupt an industry that, frankly, needs some disruption,” said Krystal Hauserman, Global Head of Marketing at Evil Geniuses. “Nicole is an inspiring ‘dream big or go home’ leader who is wicked smart, deeply understands the complexities of the industry, and is determined to make a lot of noise as we expand beyond competitive play into a multi-faceted global entertainment brand. I love that and am incredibly excited to join the mission.”
With more than 15 years in the entertainment industry, Hauserman brings an impressive and diverse collection of experience to EG’s leadership team. At Fullscreen, she led the team responsible for the company’s brand transformation, along with the launch of its first-ever marketing partnership function, securing partnerships with brands such as Lyft, Bumble, Red Bull, Google, Snap and Meta. Following Fullscreen’s acquisition by AT&T in 2019, Hauserman helped lead newly-formed WarnerMedia’s digital transformation, developing and launching GenZ-focused campaigns for sister brands HBOMax, DC Entertainment, Warner Bros., CNN and more. Most recently, she answered the call to help the NBA launch the league’s worldwide “That’s Game” campaign and the brand’s first-ever “NBA House,” bringing together NBA legends like Kareem Abdul-Jabbar, superstar digital creators like Griffin Johnson and RDCWorld, and iconic brands like Sony PlayStation, Beats by Dre and Oreo to create hundreds of pieces of original content in celebration of the 2021 Playoffs.
“Krystal Hauserman has all the personal and professional qualities we strive for in a leader at Evil Geniuses,” said Nicole LaPointe Jameson, CEO of Evil Geniuses. “Her deep roots and knowledge in traditional entertainment will help shape the future that we envision for EG as a brand, and her undeterred commitment to excellence will bring big ideas and a fresh perspective to see new opportunities that will help us grow the EG organization while serving our team, fans and partners.”
Evil Geniuses continues to expand its global initiatives to drive the company’s goals, including the recent launch of Creator Collective led by Director of Talent Management Taylor Heitzig-Rhodes. The all-new collective, which focuses on bringing in talented creators who will inspire our fans to #LIVEEVIL, includes TikTok personality ARUUU, comedian and streamer Lisa Wallen and more. With competition always at the company’s core, EG also continues to develop and bring in the best talent in the world, including League of Legends 2021 Rookie of the Year Danny Sakamaki and Forbes “30 Under 30” honoree and fighting games champion SonicFox.
For more information on Evil Geniuses, follow the organization on Twitter at @EvilGeniuses or visit the EG newspage at https://evilgeniuses.gg/news/.
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About Evil Geniuses
Evil Geniuses, one of the original and most recognizable professional gaming organizations, was founded over 21 years ago on the belief that passion, commitment, and innovation could transform a beloved interest into a global phenomenon. Today, that same drive and dedication serve as the foundation of our legendary organization. From our top-tier esports teams to our industry-changing technology, our goal has always been—and will continue to be—building champions and creating entertainment experiences for the fans and brands that love them. EG’s roster of pro players and talent within its recently launched “Creator Collective” include League of Legends 2021 Rookie of the Year Danny Sakamaki, TikTok personality ARUUU, and Forbes “30 Under 30” honoree and fighting games champion SonicFox.
Media Contact:
Dustin Winn
Rogers & Cowan PMK
[email protected]
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