Proceeds from Sales of the Champion Akali and the Nurse Akali Skin Benefit the American Red Cross’ Japan Earthquake and Pacific Tsunami Fund
April 5, 2011
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Riot Games :
LOS ANGELES – The 5th of April 2011– Riot Games, the award-winning online game developer and publisher, today announced that League of Legends players have raised over $160.000 for victims of the devastating earthquake and tsunami in Japan. From March 21 to March 27, Riot committed 100% of proceeds from the champion Akali and the Nurse Akali skin to the American Red Cross, and over 50.000 members of the League of Legends community came together to contribute to the relief effort. Donations benefited the Japan Earthquake and Pacific Tsunami fund.
“We are nothing short of astonished by the incredible generosity of the League of Legends community,” said Marc Merrill, President of Riot Games. “The earthquake and tsunami in Japan was a tragedy of overwhelming proportion, and we can’t thank our players enough for stepping up and contributing to the relief efforts.”
League of Legends, Riot Games’ debut title, celebrated its first anniversary on Oct. 27, 2010. Since its launch in North America and Europe, millions of players have downloaded the game to engage in session-based, multiplayer battles against rival teams. Built by a veteran development team, including original creators of the popular, player-made mod Defense of the Ancients, League of Legends combines elements of both strategy and competitive action genres.
About Riot Games, Inc.
Riot Games is a direct-to-consumer video game developer and publisher of premium, competitive online games. The company was established in 2006 and has quickly become a leading global developer and publisher of premium free-to-play online video games for hardcore gamers, launching their debut title, League of Legends, in October 2009. To date, more than one million gamers play League of Legends and log more than half a billion minutes of playtime each month. For more information, please visit www.riotgames.com.
About The American Red Cross Los Angeles Region
A volunteer-led humanitarian organization, the American Red Cross Los Angeles Region helps people prevent, prepare for and respond to emergencies. Serving more than 85 cities in the Los Angeles region, the Red Cross provides relief for victims of house and apartment fires, earthquakes, floods, hazardous material spills, transportation accidents, explosions and other natural or man-made disasters --- 24 hours a day. Last year, more than 160,000 people were trained in vital life-saving skills, including CPR and first aid. For more information, please visit www.RedCrossLA.org.
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Contacts
Presse : ICO Partners – [email protected]
Commercial : Riot Games, Jennifer Siclari – [email protected]
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