Magma and Story Protocol Take Spotlight At GDC To Discuss Art IP Licensing and Monetization At Scale

Magma :

San Franciso, CA - Game developers from around the world will converge at the biggest video game industry event of the year to hear about Magma, a groundbreaking cloud-based platform that lets artists collaborate live remotely – slashing project times while boosting employees’ satisfaction.

 

Oli Strong, Magma’s COO, will talk about the future of artists’ online work during an exclusive panel at the all-important Game Developers Conference, taking place March 18-22 in San Francisco. The annual event features leaders from the industry sharing the latest innovations and insights that define the future of the market – and Magma is at the forefront of the creative wave with its award-winning approach to helping artists optimize their workflow.

Strong will give a presentation on “Creator Empowerment in the Age of GenAI” on March 20, along with Jason Zhao, the Co-Founder of Story Protocol, an open platform for managing every aspect of intellectual property development that partners with Magma.

“Magma launched in 2020 with the vision of supporting and facilitating artists throughout their creative journey,” says Strong. “As a tool that streamlines the professional workflow, Magma’s digital creative hub allows for interactive brainstorming, faster team reviews and changes, and a speedier finish.”

More than 2 million creators already benefit from using Magma, a browser-based platform where individuals and art teams alike can create and manage art projects – whether for work, education, a hobby, or more – with a vast drawing toolkit. Contributors can leave comments on an artwork’s canvas while the artist is working on it or simply hop onto a voice or video call, all without leaving the page.

“We’re proud of our ‘artist-first’ approach at Magma, which makes it easy for users of all skill levels to quickly, securely, and seamlessly manage projects in real-time on a virtual canvas,” Strong continues. “Magma is fast, efficient, and can help boost creativity and productivity.”

It’s an approach that has proven benefits, with the platform’s international users reporting impressive metrics, including a 25 percent cut in project delivery times, 32 percent less time spent in lengthy, unproductive meetings, 40 percent fewer revisions to a piece of art, and a 72 percent increase in overall employee satisfaction, potentially helping with staff retention.

Magma’s virtual workspace breaks the old-fashioned mold of long art development times with multiple delays, and it’s ideal at a time when the game industry and other creative sectors are facing tighter deadlines and stricter budgets but ever-increasing demands for unique art.

A key emerging trend for the film, game, and other industries both in the U.S. and around the world is consumers’ desire more for personal, substantial art instead of AI-generated images, as one recent news article reports. Magma provides the tools necessary to meet that demand, already recording more than 10 million drawings and 8 billion brush strokes per year whilst also offering an artist-led AI feature.

The partnership with Story Protocol shows Magma is staying true to its commitment to protecting the artist. Specifically, Story Protocol’s infrastructure provides an immutable method of tagging IP to reflect when an artwork has had AI influence. The benefits aren’t limited to AI, however. Story Protocol will allow creators to publish, protect, and monetize their work seamlessly.

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