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Mastiff Announces Pump It Up: Exceed For PlayStation®2 and Xbox

The International Arcade Sensation Infiltrates American Homes

February 15, 2005

3 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Mastiff | FOR IMMEDIATE RELEASE

SAN FRANCISCO, CA (February 14, 2005) Video Game publisher Mastiff today announced they will publish Pump It Up, the hot dancing game storming through Latin America, the UK, France, and Korea, for the PlayStation 2 computer entertainment system and the Xbox® video game system from Microsoft. The arcade version of Pump It Up was recently featured in two national commercials and has appeared on television shows such as Steve Harvey's Big Time and The George Lopez Show.

While other dance games arbitrarily assign positions to a dancer's feet, Pump It Up features choreographed steps for each song and a five button mat that lets the step designers reward players for not just where they put their feet, but how the feet got there. The game features over 80 songs, including new music for the console version from cutting edge artists such as Grammy nominees Crystal Method and Steriogram, as well as Elvis vs. Junkie XL;, Earth, Wind and Fire; and Sugarhill Gang. Music familiar to fans of the arcade include top K-POP (Korean pop) acts like Sechs Kies, Honey Family, Clon and Novasonic, and songs like Beethoven Virus and Pump Me Amadeus by BanYa, the Pump It Up original band.

"It's hip, it's edgy, and it's the only game out there that's really about the dancing," said Bill Swartz, Head Woof at Mastiff. "Other dancing games are about watching the screen and stomping in the right spot, which is great if you didn't get enough whack-a-mole as a kid. Pump It Up gets you dancing like you're in a club."

James Ko, President of Andamiro USA says "We're delighted to be working with Mastiff to bring the greatest dance game in the world to your living room."

The console version of Pump It Up: Exceed is based on the arcade game Pump It Up: Exceed but, in addition to the new music features a wealth of new features including three entirely new modes: Home, Sudden Death, and Survival as well as a practice and tutorial mode. Like the arcade version, the home version will also allow players to log their high scores on a world-wide score board.

About Mastiff

Mastiff is a publisher of interactive entertainment with offices in Tokyo, San Francisco and Los Angeles. Recent titles from Mastiff include La Pucelle: Tactics, which was recently awarded an Editor's Choice Award from leading gaming website, IGN.com, and a "Must Buy" from top PlayStation 2 publication, PSM. Other recent releases include Gungrave: Overdose, Technic Beat and Top Gun. Please see www.mastiff-games.com for more information.

About Andamiro

Andamiro is a major developer and manufacturer of interactive coin operated entertainment equipment supplying the amusement and gaming business. Andamiro is headquartered in Seoul, Korea with a world wide sales and marketing office located in Torrance, California. For further information contact [email protected]

About Xbox

Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

Editorial Contact:

Michael Meyers

Michael Meyers Public Relations

925-551-8080

[email protected]

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