O2 ROLLS OUT THE RED CARPET FOR THE GAMES™ AWARDS 2004 WINNERS

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With the Emmys announced earlier this week, people all over the world have been practising their acceptance speeches and last night was no exception. More nervous nominees waited their turn to thank families, friends, God and passers by for their help in picking up a prestigious award at the O2 and games^TM Awards 2004.

The O2 sponsored games^TM Awards 2004 celebrate the best games in the industry across all platforms. The glitzy ceremony, which took place last night at a top London venue, attracted a strong crowd of A-list games industry experts, developers and publishers and paid tribute to some of the best names in the business.

The awards covered fifteen categories in total honouring all aspects of the games industry from 'Game of the Year' to 'Best Visuals'. Nine of the night's categories were voted for by games^TM's top panel of industry judges, with the remaining six voted for by Games TM readers* for the first time in the history of the awards.

The O2 and games^TM Awards 2004 honours list is:

Game of the Year (Sponsored by O2)

Prince Of Persia: The Sands Of Time (Ubisoft)

PC Game of the Year (Sponsored by O2)

Far Cry (Ubisoft)

PlayStation2 Game of the Year (Sponsored by O2)

EyeToy: Play (Sony Computer Entertainment Europe)

Xbox Game of the Year (Sponsored by O2)

Star Wars: Knights Of The Old Republic (Lucasarts)

GameCube Game of the Year (Sponsored by O2)

F-Zero GX (SEGA)

GBA Game of the Year (Sponsored by O2)

Advance Wars 2: Black Hole Rising (Nintendo)

Best Mobile Phone Game (Sponsored by O2)

Tony Hawk's Pro Skater (Activision)

Best use of a licence

TRON 2.0 (Ubisoft)

Best Comeback

Prince Of Persia: The Sands Of Time (Ubisoft)

Best Offline Multiplayer

Pro Evolution Soccer 3 (Konami)

Best Online Multiplayer

Rainbow Six 3 (Ubisoft)

Best Visuals

Max Payne (Rockstar)

Best Sound

Battlefield Vietnam (EA)

Best Developer

Intelligent Systems

Best Publisher

Ubisoft

games^TM Special Award

Microsoft

*The categories voted for by games^TM readers were: 'Game of the Year', 'PC Game of the Year', 'Playstation2 Game of the Year', Xbox Game of the year', 'Gamecube Game of the year' and 'GBA Game of the year'.

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About O2

O2 aims to enrich customer's lives by enabling them to get the most from their mobile. As a leading provider of mobile services to consumers and businesses in the UK, O2 offers a range of services including text, media messaging, games, always on data connections (via "GPRS"), music over mobile and mobile video. O2 is the UK market leader in mobile data services such as text, with three quarters of a billion messages being sent by O2 customers each month.

O2 was formed in 2001 following the demerger from British Telecom of its former mobile business, BT Wireless. O2 (UK) Limited is a subsidiary of mm O2 plc which also delivers O2 branded services in Ireland and Germany. O2 has over 13.5 million customers in the UK.

About games^TM

First published in 2003, games^TM covers past, present and future videogames and is aimed at aspirational videogamers aged 25 years old plus.