Latest in long list of big industry names wanting to help save Earth through gaming.
December 14, 2021
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Pixel Federation
Together with SEGA Europe, Bandai Namco Entertainment Inc, Perp Games and Creative Assembly, Pixel Federation joins the fight to save our planet.
Pixel Federation is the first games company in Slovakia to pledge to keep environmental activity at the heart of its games.
14 December 2021 [Bratislava, Slovakia]: Pixel Federation, a Slovakia-based game development studio, today announces its membership of the Playing for the Planet Alliance. After a successful year of landmark new games and local efforts to fight the pandemic, Pixel Federation is now implementing environmental initiatives, joining the Playing for the Planet Alliance, facilitated by the UN Environment Programme (UNEP).
The Playing for the Planet Alliance is driving the video games industry to reduce its carbon footprint and integrate environmental activities in live games. In joining the Alliance, game companies have made commitments to positively impact the environment, ranging from integrating green activations in games to reducing emissions. Green activations refer to educational content focusing on different environmental topics integrated in video games. Pixel Federation is determined to make environmental contributions a key part of its strategy moving forwards; prior to joining the Playing for the Planet initiative, it participated in a project ‘10,000 trees’ by the city of Bratislava planting close to 100 trees in the city.
Lucia Sickova, one of four co-founders and Chief Learning Officer at Pixel Federation said, ‘Participating in the Playing for the Planet Alliance will drive us even further in our awareness of our climate change activities.’
She continued: ‘The world is changing in front of our eyes and I truly believe each and every one of us can be the cause for the change that needs to happen. Every small decision an individual makes is the difference we can make to our planet. Being the first game developer in Slovakia to join Playing for the Planet Alliance is just the start of a set of new initiatives we are putting in place so we can play our part in making the world a greener and cleaner place for future generations.’
Core Commitments
As part of the Playing for the Planet Alliance Pixel Federation has committed to undertake the following initiatives, among others:
First, Pixel Federation will inspire action by supporting off-the-grid (physical) innovation through education. Pixel Federation already supports and works with a number of key educational projects aimed at supporting tech and innovative education and opportunities for young people in Slovakia. Pixel Federation’s next initiative is to educate people around supporting our planet and provide students with tangible and innovative solutions to tackle climate change.
Pixel Federation will host on-the-grid events (in game) to target its already dedicated fanbase, encouraging action against deforestation and ocean cleaning. Games including fan favourites Diggy’s Adventure, Trainstation 2 and Port City - which cumulatively see 250,000 DAU (daily active users) - will host these in-game events to drive action in a rewarded capacity, and inspire physical activity outside of the game.
Pixel Federation pledges to map its carbon footprint in 2021, with the long-term aim of achieving net-zero emissions.
Pixel Federation will also participate in the Green Game Jam 2022.
These commitments will see Pixel Federation driving environmental change in the gaming industry, and even further within tech in Eastern Europe, encouraging fans and users to take action. Further information on Pixel Federation’s green pledges can be found here: https://pga.pixelfederation.com/en/home/
Annually, the Playing for the Planet Alliance’s Green Game Jam brings together the biggest names in the games industry across mobile, consoles and PC to educate and empower millions of players to act for the environment. Thrilled to be part of the Green Game Jam, one of Pixel Federation’s core beliefs is supporting the next generation of game developers. It is already doing this through a number of impactful charitable projects that focus on encouraging and driving education, technology skills and opportunities for young people in Slovakia as well as existing Pixel Federation employees and Slovakian developers.
“When it comes to climate, keeping all our emissions down will require all hands on deck. The video gaming industry is a new ally in the race for a net zero and nature positive planet.” said Sam Barratt, Chief of Youth, Education and Advocacy Unit of the UN Environment Programme (UNEP). “We are delighted to have the support of Pixel Federation. The commitment of these gaming companies shows recognition that we all must play our role in the global effort to lower carbon emissions and effect real change towards sustainability.”
The games industry and related technologies are constantly growing and adapting, and with a global reach, people are rightfully looking to this industry to see how it is participating in the fight against the climate crisis. The Playing for the Planet Alliance already has the likes of Sony, Microsoft and Ubisoft in its corner, and now with Pixel Federation joining the ranks, game developers from every corner of the globe are coming together to tackle this emergency head-on.
######ENDS#######
For more information, contact Dimoso on behalf of Pixel Federation
Jessie Galman
Senior Account Executive
[email protected]
For further information on the Playing for the Planet Alliance, contact [email protected]
About Pixel Federation
Pixel Federation has been rooted in the capital of Slovakia, Bratislava since 2007. A unique company, publishing and developing games under one roof, Pixel Federation’s greatest success lies in creating interactive community-based games that are designed to last the test of time.
Pixel Federation’s games are developed by players for players, with a strong focus around players’ passions: passion for heroism, architecture, transport and collecting. A strong 2-way dialogue between the game developers and communities gives fans the opportunity to invest in the growth and updates of the games, which helps to build a strong social community.
Pixel Federation invests heavily into supporting the games industry, and places just as much importance into the company’s team and culture as they do to its players. Every individual in the game creation process, from programming, designing, drawing, analysing, testing and communicating with players, are all equally important to the overall success and growth of the company.
About the Playing for the Planet Alliance
The Playing For The Planet Alliance was launched during the Climate Summit at UN Headquarters in New York. In total, the members of the Alliance have the ability to reach more than 1 billion video game players. In joining the Alliance, members have made commitments ranging from integrating green activations in games, reducing their emissions, and supporting the global environmental agenda through initiatives ranging from planting millions of trees to reducing plastic in their products. The initiative is facilitated by the UN Environment Programme with the support of GRID-Arendal and Playmob.
Members of the Playing for the Planet Alliance: Bandai Namco Entertainment Inc, Bornholm Game Days, Creative Mobile, Creative Assembly, Dropledge, Game, E-Line, EGDF, FGOL, GameDuell, Green Man Gaming, Internet of Elephants, IGEA, ISFE, MAG Interactive, Microsoft, Niantic, Neogames Finland, Perp Games, Pixel Federation, Playmob, Rovio, Reliance, Sony, SEGA Europe, Space Ape, Sports Interactive, Strangeloop, Supercell, Sybo, SNJV, Tigertron, TiMi Studios, Ubisoft, Unity, Ukie, ustwo games, WildWorks, 37 Interactive Entertainment.
About the UN Environment Programme (UNEP)
UNEP is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.
UNEP@50: A time to reflect on the past and envision the future
The 1972 United Nations Conference on the Human Environment in Stockholm, Sweden, was the first-ever UN conference with the word ‘environment’ in its title. The creation of the UN Environment Programme (UNEP) was one of the most visible outcomes of this conference of many firsts. UNEP was created quite simply to be the environmental conscience of the UN and the world. Activities taking place through 2022 will look at significant progress made as well as what’s ahead in decades to come.
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