Polar Debuts Happier Than Ever Concert in Roblox: A Metaverse Musical Event

ROBLOX :

London, December 11th, 2024 - TheSoul Publishing, the world’s leading digital studio, will unveil its first ever immersive concert experience in Roblox, featuring the virtual pop star, Polar. Dubbed Happier Than Ever, the week-long concert is scheduled to begin from the 12th December, promising an engaging performance that will be continuously accessible to players.

 
This event, delivered via Club Box, developed by renowned AAA game developer Kokku, marks a significant milestone for TheSoul Publishing's expansion into the gaming industry and the continued growth of its music division.

 
In Club Blox, an immersive amusement park experience in Roblox, Kokku blends virtual concerts featuring artists like Polar with fun social games, appealing to Generations Z and Alpha.


Polar's Happier Than Ever concert is set to be the centrepiece of this innovative venture, setting the stage for additional exceptional performances.

 
Fans of Polar can expect to hear the virtual influencer’s new hits, exclusive to Roblox: Sold Love, Shivers, and Happier than Ever, all performed in an elaborate virtual arena designed to offer a fully interactive experience. The concert is set to commence as soon as a user enters the stage, ensuring a personalised experience for each and every attendee.

 
Beyond the concert itself, the Roblox venue is teeming with activities to enhance the user experience:
 

 
Polar, the virtual popstar and TheSoul Publishing's first music artist launched in the metaverse, has captivated audiences worldwide with her enigmatic masked persona and electrifying performances. Since her metaverse debut in October 2021, Polar has been at the forefront of bridging the virtual and physical worlds, mixing the gaming and music industries to create a unique type of digital fandom. Her appeal is evident in her rapidly growing social media presence, with two million followers on TikTok, over 2.4 million subscribers and 1.36 billion views on YouTube, and a significant following on other platforms.
 
In addition to her virtual performances, Polar has received recognition for her impact on the digital world, having been interviewed by Reuters about the metaverse and winning awards for her contributions to the entertainment industry. Her collaborations with independent artists across various genres further emphasise her versatility and appeal.
 
Patrik Wilkens, Vice President of Operations at TheSoul Publishing, says: "We are thrilled to continue pioneering this unique form of entertainment in Roblox with Polar's Happier Than Ever concert. This collaboration with Kokku and Roblox is an exciting venture, dismantling the barriers between music, immersive and interacting gaming, and high-level community engagement to create a host of truly unforgettable experiences."
 
Follow this link to Club Blox and get ready to join Polar in a musical journey like no other in the world of Roblox!


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About TheSoul Publishing:


TheSoul Publishing is the world’s leading digital studio that produces engaging, positive, and original content for a global audience. With a creative team based in more than 70 countries and six continents, TheSoul Publishing showcases entertaining brands in 21 different languages, which are distributed through a social media-driven cross-platform network.
 
TheSoul Publishing’s award-winning portfolio offers a wide range of enjoyable content, including cutting-edge 3D technology, stop-motion, live-action videos, music videos, craft projects, and vibrant animation, across its universe of well-known channels, including the world’s number one DIY brand, 5-Minute Crafts^®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.
 
With over two billion social media followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snapchat, TheSoul Publishing creates irresistibly shareable content for all ages. Current initiatives include expansion across additional social media, music, podcast, and streaming platforms.
 
TheSoul Publishing has garnered numerous accolades, including top honours and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was recently named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards.
 
Founded in 2016, TheSoul Publishing is headquartered in Cyprus and has state-of-the-art production studios and offices across Europe and the U.S.
 
For more information, please visit TheSoul Publishing’s website.
 

About Kokku:


With a solid 12-year presence in the market, Kokku stands as the leading Co-Development company in Latin America. Our multidisciplinary team is dedicated to producing top-tier assets and products for AAA/AA games, encompassing Art Production, Co-Development, Full Game Development, as well as Porting and Remastering for diverse platforms, including Mobile, Consoles, and PC.
 
Kokku has earned recognition for its exceptional work on major titles, including Guerrilla Games' "Horizon" franchise, Activision's "Call of Duty Black Ops: Cold War", and CI Games' "Sniper Ghost Warrior" franchise. Additionally, we thrive on collaboration with new-generation platforms, delivering acclaimed pop culture titles such as Netflix's "Stranger Things: Starcourt Mall", Warner's "Wonder Woman: The Themyscira Experience", and Samsung’s "Space Tycoon" for Roblox, enjoyed by over 250 million players worldwide among all experiences Kokku helped to create on the platform.