Licensing agreement extended to cover 'Transformers' as well as 'Dungeons & Dragons' and 'Magic The Gathering'.
January 2, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Fanattik :
Fanattik, the award-winning pop culture brand specialising in limited edition collectibles has renewed and grown their licensing partnership with Hasbro. Building on the initial three-year license which saw them supplying retailers throughout Europe and North America with collectible ranges featuring both Dungeons & Dragons and Magic The Gathering, this new multi-territory, multi-year renewal will also include Transformers which celebrates its 40th anniversary in 2024.
Dungeons & Dragons has grown to become one of the best performing titles in the Fanattik portfolio and with the 50th anniversary coming up, demand for Fanattik gifts and collectibles from our retail partners is only going to grow. Anthony Marks, M.D, Fanattik
We work closely with the Wizards of the Coast team in the USA when it comes to product development, they live and breathe the brands and totally understand what we are trying to achieve. Members of our Creative team and myself will be flying out to Seattle shortly to spend time at the Wizards HQ, to build on our initial successes and take our future ranges to the next level. Melissa Tudor, Creative Director, Fanattik
The range which includes everything from premium bottle openers and desk pads to limited edition collectibles and in-world replicas can be seen at www.wearefanattik.com
About Fanattik:
Fanattik are an award-winning gift company, successfully working with brands and retailers for more than fifteen years.
A licensing partner for some of the most iconic film and video game titles ever released, the limited-edition collectibles, gift and homeware Fanattik create are supplied to retailers in the UK, Europe, North America and beyond.
Fanattik are official licensing partners for Konami, Microsoft, Capcom, Hasbro, Netflix, Bethesda, Universal Studios, Paramount Studios, Asmodee and many more.
Anthony Marks, Fanttik M.D won a Creative Entrepreneur of the Year award in 2023, the same year Fanattik was named as one of the top 100 brands to work with in the licensing industry.
For further imagery/details – email [email protected]
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