New Research Study Shows the Phantom Game Service as an Attractive, Convenient On-Demand Solution For Consumers
April 1, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Infinium Labs | FOR IMMEDIATE RELEASE
Sarasota, Fla. - March 31, 2005 - According to a recent study conducted by media research firm SmithGeiger LLC and commissioned by Infinium Labs, Inc. (OTC BB: IFLB), three in four respondents (76%) said they would like to have the Phantom Game Service.
The majority of respondents said they see the Phantom service as an attractive alternative to current game rental and purchase options, with convenience, simplicity, timeliness, and ease of access to a wide range of current titles and old favorites as key drivers.
The study, which was conducted by SmithGeiger in February 2005, surveyed over 600 current or former console or PC gamers with residential broadband internet access.
"The initial interest in the Phantom Game Service is substantial and validates the promise of this new platform. There is a tangible demand for a new alternative in gaming that better serves lifestyle and interests by delivering a more convenient way for consumers to experience PC quality games through the TV in their own living room" explained SmithGeiger principal Seth Geiger.
The report's major findings include:
Features and Benefits of the Phantom Game Service Have Strong Appeal
When potential subscribers were asked about the features and benefits of the Phantom Game Service, the majority of gamers clearly grasped the value proposition:
Two-thirds of the respondents said the service was more appealing than current rental options
More than half said the service was more appealing than their current purchase options
Nearly seven-in-ten percent saw benefits in the time it takes to receive a game or have it in hand
Two-thirds cited the ease and simplicity of making a game purchase as a key benefit of the service
Phantom's ability to deliver a broad array of titles holds significant appeal to consumers, with 64 percent of respondents citing game availability, in stock and "titles you want" as key attributes of the service.
Nearly half said they would like a way to play PC games on their living room TVs
In addition, the survey noted that the release of the next round of consoles would have no dramatic impact on the likelihood of purchasing the Phantom service among respondents.
Survey respondents were screened for broadband access and gaming interest, and represent 58% of all 18 to 54 year olds online today, or roughly 63.4 million prospective subscribers to the Phantom Game Service.
The Phantom Game Service will be the first end-to-end solution of its kind combining broadband receiver hardware and integrated game service that, in addition to offering the greatest breadth of PC game titles, will allow consumers to demo games before purchasing and will stream games for virtually instantaneous start of play, all via broadband from the convenience of the living or family room.
Infinium Labs plans to launch its Phantom Game Service in 2005.
About SmithGeiger:
SmithGeiger LLC is a custom market research and consulting firm, headquartered in Los Angeles, serving all facets of the media industry. Our expertise encompasses Broadcast Networks, Cable Networks, all major studios, production companies, program syndicators, Satellite and Cable Operators, and many technology and consumer products companies. We specialize in creating unique research methods to uncover consumer attitudes and preferences. Our analysis identifies opportunities and action steps, which we convert into clear and concise recommendations designed to achieve success.
SmithGeiger is dedicated to bringing the highest level of research and analysis to bear on key strategic challenges facing media and entertainment companies today. We employ a broad range of research designs, methodologies and data collection sources and apply them on a client-by-client basis to arrive at the most timely and insightful analysis. For more information, please visit www.smithgeiger.com or contact Jon Michaels at (818) 707-3086.
About Infinium Labs
Based in Sarasota, Fla., Infinium Labs (OTC BB: IFLB) is in development on The Phantom Game Service, the first end-to-end, on-demand game service. Delivered over broadband, the Phantom Game Service will offer casual and avid gamers a broad library of titles, available anytime, day or night, from the comfort of their living room. Infinium Labs is led by a management team with extensive experience in interactive media, entertainment, broadband services, technology and video games. For more information, please visit www.phantom.net.
Safe Harbor Statement
Certain statements included in this press release may constitute forward-looking statements. Actual results could differ materially from such statements expressed or implied herein as a result of a variety of factors including, but not limited to: the development of the Infinium Labs technology, the successful marketing and distribution of the Phantom Gaming System, acceptance by the market of Infinium Labs, products and technology, competition and timing of projects and trends in the gaming industry, as well as other factors expressed from time to time in filings Infinium Labs will make with the Securities and Exchange Commission (the "SEC"). As a result, this press release should be read in conjunction with periodic filings Infinium Labs makes with the SEC. The forward looking statements contained herein are made only as of the date of this press release, and Infinium Labs undertakes no obligation to publicly update such forward looking statements to reflect subsequent events or circumstances.
Media Contact for Infinium Labs:
Andrew Ball
Anderson Baillie
+44 (0)1925 21725
Investor Contact:
James Roberts
Infinium Labs
(941) 917-0788, ext. 222
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