PSP™ (PlayStation® Portable) Fuses Fashion And Technology In An Exclusive Designer Accessories Show

Sony | FOR IMMEDIATE RELEASE

OSTER CITY, Calif., March 11, 2005 To celebrate the highly anticipated North American launch of the PSP^TM (PlayStation^® Portable) handheld entertainment system, an unprecedented collection of fashion designers will come together under one roof on March 14 at a special fashion show engagement dubbed Prêt à PSP. Fashion and technology will socialize at this exclusive accessories show where acclaimed designers including Marc Jacobs, Diane von Furstenberg, Henry Duarte, Coach, LRG, Jennifer Lopez, Baby Phat by Kimora Lee Simmons featuring Simmons Jewelry Company, Heatherette, C. Ronson, (wb) waraire boswell, Jenni Kayne, Autore Pearls, Kidada for Disney and IceLink Watch will unveil their one-of-a-kind PSP accessories to an elite invite-only crowd.

PSP will hit stores on March 24 setting a new standard as the first truly integrated portable entertainment system designed to provide a comprehensive entertainment experience -- games, movies, music, photos and wireless connectivity -- in one stylish device. Each designer will debut their custom-designed PSP accessories at the show, which will hit the runway paired with some of the hottest supermodels, including Maggie Rizer , Kirsty Hume , Anouck Lepère and Alek Wek .

"We are pleased to be working with these elite designers for the launch of PSP, as today's popular portable devices embody fashion, cutting-edge design and the mobile lifestyle," said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America. "PSP offers consumers the freedom to experience entertainment on their terms and this high-profile collection of PSP accessories demonstrates how fashion and technology go hand-in-hand."

- The outdoor plaza of the beautifully landscaped Pacific Design Center in West Hollywood, the West Coast's largest and premier resource for designers, architects, decorators and dealers, will be transformed into the PSP Style Park during Los Angeles' biggest week in fashion. Prêt à PSP will feature multiple showcases that give a fresh spin on the traditional fashion show, fueling a new wave of awareness for PSP and fashion accessories, and helping to launch emerging talents in the accessories category. Immediately following the show, the PSP Access Boutique will be opened for a limited time where Hollywood's elite will be able to experience PSP and interact with the custom-made PSP accessories featured in the show.

PSP released in Japan on December 12, 2004 and is already a runaway hit, with more than 1.18 million units shipped to date. PSP sets a new standard as the first truly integrated portable entertainment device.

About PSP^TM (PlayStation^® Portable)

PSP^TM (PlayStation^® Portable) is a new handheld entertainment system that allows users to enjoy 3D games, high-quality full-motion video, and high-fidelity stereo audio. With graphics rendering capability comparable to that of PlayStation^®2, PSP features a 4.3 inch wide screen, high-resolution TFT display. PSP also adopts a newly developed compact but high-capacity (1.8GB) optical disc, Universal Media Disc (UMD^TM ), as its storage medium. With a wide range of accessories and connectivity options, including Memory Stick Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new entertainment platform from PlayStation.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation^® and PS one^TM game console, the PlayStation^®2 computer entertainment system and the PSP^TM (PlayStation^® Portable) handheld entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP handheld entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

PlayStation and the PlayStation logo and UMD are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Memory Stick Duo, Memory Stick PRO Duo, ATRAC3plus and MagicGate are trademarks of Sony Corporation