PUMA PARTNERS WITH REC ROOM, CREATING A LINE OF DIGITAL FASHION PIECES

Rec Room :

SEATTLE  - March 1, 2024 – PUMA, the renowned sports brand, and Rec Room, the leading social gaming platform, announced the release of three exclusive avatar items, available for a limited-time. With the introduction of the PUMA x Rec Room collection, players can now elevate their virtual fashion game with stylish new options: the timeless PUMA T7 Track Jacket, beanie, and a pink hoodie.

“We're thrilled to introduce PUMA products to Rec Room. Just as individuals express themselves through fashion in the real world, they desire to do the same in the virtual realm. As a brand, it's crucial for us to collaborate with culturally relevant platforms like Rec Room, providing people with the chance to virtually style themselves using PUMA digital goods” – Ivan Dashkov, PUMA Head of Emerging Technology.

Designed to blend the best of gaming and streetwear fashion, the PUMA x Rec Room avatar items offer players the opportunity to express their unique style and personality in the virtual world. Whether exploring immersive environments, competing in challenges, or socializing with friends, users can now do so in iconic PUMA apparel.

"The launch of the PUMA x Rec Room avatar items represents a fusion of gaming culture and streetwear fashion," said Mannat Sra, Head of Partnerships at Rec Room. "These virtual items will allow users to customize their avatars and reflect the spirit of self-expression and creativity that both brands champion."

The PUMA T7 Track Jacket, beanie and pink hoodie will be available exclusively in Rec Room's in-game store, offering users the chance to add a touch of PUMA's signature style to their virtual wardrobe. Each item captures the essence of PUMA's heritage and design aesthetic.

To check out the PUMA-licensed virtual gear visit the Store tab in Rec Room. Assets can be found here.

About PUMA: PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. 

About Rec Room:

Rec Room has had more than 100 million lifetime users around the world creating, sharing and playing games and other digital experiences. The platform is a welcoming and easy to navigate social place with thousands of games to play and friends to bond in meaningful ways. Rec Room also gives players a no-code super easy way to make games, rooms and other content, and allows them to instantly publish their creations across all platforms. Players can also invite their friends to experience it together and form communities around their shared interests. Rec Room is free to download and play on Android, iOS, PlayStation 4/5, Xbox Series X, Xbox One, Steam, Oculus Quest Oculus Rift,, PC via Steam, self-publishing with more platforms coming soon. To learn more about the platform and its upcoming initiatives, please visit recroom.com.

For media inquiries, please contact:

Rec Room Media Contact

Becka Magnenat

[email protected]