Radica appoints Chocolate Communications

onechocolate communications | 11 January, 2005: toy company, Radica has appointed Chocolate Communications to provide a range of public relations services for Radica's toy and video games accessory range, focusing on the UK market.

This new appointment calls for Chocolate Communications to carry out long-term PR assignments for Radica, such as trade and consumer events, product launches and pre-Christmas campaigns, across the range of electronic toys, traditional toys and video games accessories.

Chocolate Communications has begun preliminary work on the account to develop campaigns for Radica's lines receiving TV advertising during 2005, including Radica's foray into the plush toy category with Street Muttz; transformable mini-dolls that are Cupcakes and a table-top version of the award-winning 20Q portable electronic mind-reading game.

Jessica Rowntree will serve as Account Director on the account, supported by Sophie Heximer for toys and Caroline Stokes and Maritsa Petrides for video games accessories.

For further information or any images please contact:

Chocolate Communications

Sophie Heximer, Caroline Stokes or Jessica Rowntree

+44 (0)20 8322 1922

[email protected]

About Radica UK Ltd

Radica UK Ltd is a subsidiary of Radica Games and is based in Hertford. The company manufactures and markets a diverse line of electronic products including handheld and tabletop games, high tech toys, video game controllers and peripherals. Radica has subsidiaries in the USA and the UK, and ISO9000 certified and ICTI approved manufacturing facilities in the Far East. Radica is gaining success throughout the UK market as it continues to extend its range of innovative and exciting products. www.radicauk.com

About Chocolate Communications

Chocolate Communications is a young and dynamic consumer PR agency launched in 2004.

Working with a broad range of clients from small start ups to the world's most famous brands, Chocolate believes in making PR accountable, delivering creative solutions that meet clear business and communications objectives, at every budget level.

With a team as diverse as their client list, Chocolate recruits the best people who have a passion to do things differently and are relentless in their pursuit of great results.

Chocolate Communications is part of the Grant Butler Coomber Group which also has business and public affairs divisions