Radica Games And Just Distribution Target Indie Sector With Gamester Video Games Accessories Brand

Radica | 9th February 2005 - UK, Radica UK Ltd together with Just Distribution has announced an extension to their Arcade Legends Plug and Play distribution agreement to the independent retail and online sector to include exclusive distribution for Radica's Gamester video games accessory brand, effective April 1st 2005.

Paul Fogarty, Sales Director for Radica UK commented "Just Distribution exclusively distributes our multi-sku Arcade Legends range and it is therefore a logical step for them to also manage the innovative Gamester VGA range.' Fogarty added "Radica will continue to work with national retail groups directly, for both Arcade Legends and Gamester lines."

Andrew Blumson, Director of Just Distribution said "Just Distribution has an outstanding reputation with the indie sector, and we are delighted to give Radica's Gamester range the focus needed to become the No. 1 premium video games accessories brand in the independent sector." Blumson continued, "Indies need a credible Xbox, PS2 and Handheld range they can rely on to compliment the official ranges, and Gamester VGA's provides the margins and the quality they need."

Radica and Just Distribution are exhibiting together at SCoRE on March 6th, where independent retailers are given the opportunity to pre-order exclusive packs across the Gamester and Arcade Legends, including March releases: Arcade Legends Sega Mega Drive II (including Sonic the Hedgehog II, Ecco the Dolphin and more) and Arcade Legends Street Fighter II, SRP £29.99 range and will have the chance to win a £2000 TV.

About Radica UK Ltd

Radica UK Ltd is a subsidiary of Radica Games and is based in Hertford. The company manufactures and markets a diverse line of electronic products including handheld and tabletop games, high tech toys, video game controllers and peripherals. Radica has subsidiaries in the USA and the UK, and ISO9000 certified and ICTI approved manufacturing facilities in the Far East. Radica is gaining success throughout the UK market as it continues to extend its range of innovative and exciting products.

About Just Distribution

Just Distribution are based in Waltham Cross. Established in 2001 they have grown to become one of the leading video games distributors to the independent and online retail sector, handling product ranges from major publishers and related brands including Capcom, Koei, Nintendo and Radica.

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