Ramen Yokocho celebrates the upcoming launch of highly anticipated game Persona 3 Reload with exclusive set menus

SEGA :

In celebration of the upcoming Persona 3 Reload™ game developed by Atlus Co. Ltd. and published by SEGA of America, Inc., iconic London ramen spot Ramen Yokocho have created three incredible set menus (priced at £25) each named after a leading character in the game. Available from Tuesday 16^th January to Monday 1^st April 2024, guests can indulge in a two-course set menu with optional bolt-on starters (priced at £5) inspired by the game’s namesake characters and pick up a limited-edition character pin with each set menu, with 6 designs to collect.


Persona 3 Reload is a remake of the pivotal 2006 title, set to release on February 2, 2024, on Game Pass, Xbox Series X/S, Xbox One, Windows, PlayStation 4, PlayStation 5 and PC. Players, stepping into the role of a high school student, can awaken an incredible power, their Persona, and join the fight to destroy monstrous Shadows and chase the mysteries of the Dark Hour.


Ramen Yokocho experience


​Under a canopy of glowing lanterns, nostalgic neon street signs and a kicking Persona 3 Reload inspired soundtrack, diners can step into the retro world of Tokyo, where they’ll find full size character cut-outs and Persona 3 Reload decorations from the S.E.E.S., giving them Instagrammable moments that will really bring the game to life!

 
The glowing Tokyo setting complements the three limited edition menus named after some of the main characters of the game: Protagonist, Mitsuru, and Aigis - all available at Ramen Yokocho's Panton and Heddon Street locations.
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Limited edition set menus


​Highlights of the menu include Weird Takoyaki – deep-fried diced octopus balls topped with Takoyaki brown sauce, Japanese mayo, bonito flakes, aonori seaweed and red ginger, Hagakure Gourmet King Ramen, 12hr tonkotsu pork broth with garlic oil & fried garlic topped with menma bamboo shoots, BBQ pork belly, spring onion, nitamago egg & wakame seaweed and Ramen Yokocho’s first ever burger Bao Burger of Mass Destruction Teriyaki glazed beef burger, bacon, lettuce, mayo served with dashio chips and Japanese mayo.


The dessert options include the Sweet, Sweet Thanatos – coffin-shaped chocolate mochi brownie served alongside a scoop of either matcha or vanilla ice cream, drizzled with strawberry sauce and Marin Karin Parfait (ve)– vegan ice cream parfait with anko and maraschino cherry.


Each menu is accompanied by a signature drink including the Balm of Life (Blue Jelly Soda) – a mix of blue melon soda and blue raspberry syrup, with coconut jelly and a maraschino cherry and the Snuff Soul (Red Jelly Soda) – a red melon soda and strawberry syrup, with coconut jelly and a maraschino cherry.
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​Diners can join the fun and take a selfie at either location tagging @ramenyokocho for the chance to win a limited edition Atlus rucksack full of Persona goodies (A5 notebook + pen, bag tag & bento pouch).


Special merchandise
​Merchandise from the Persona 3 Reload game as well as from the wider franchise will be available for the first time in Europe. This can be purchased from Ramen Yokocho, Japan Centre Ichiba and japancentre.com, whilst stocks last.


Ichiba Pop Up, Westfield London
​During the collaboration, there will also be a mini dessert pop up in Ichiba, Westfield London, where limited edition Persona 3 donuts will be available, decorated with iconic blue icing, with edible character decorations and finished with a black and white Oreo crumb. Perfectly paired with a delicious Persona 3 Reload bubble tea, they have been created just for this occasion. While enjoying this treat, visitors will be able to take a selfie alongside their favourite character and pick up exclusive Persona 3 merchandise. ​


The Ramen Yokocho X Persona 3 Reload set menus run at both London Heddon Street and London Panton Street locations from Tuesday 16^th January to Monday 1^st April 2024 and is priced at £25 per head.


Diners can book this experience at ramenyokocho.com.


About ATLUS
 
ATLUS delivers unforgettable, story-driven gameplay experiences to enthusiastic and dedicated fans around the globe. Established in 1986, ATLUS features a portfolio of beloved and long running game series including PERSONA™, which has sold over 16.8 million units worldwide, and the legendary SHIN MEGAMI TENSEI™. ATLUS games are published in the west by SEGA of America, Inc. with its principal office in Irvine, California. Learn more about ATLUS at www.Atlus.com.
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About SEGA of America, Inc.
 
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog™, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with ATLUS' Persona and Shin Megami Tensei series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.Sega.com.
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@ramenyokocho | www.ramenyokocho.com
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8 Heddon Street
​Mayfair
​London
​W1B 4BU
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​35a Panton Street
​Leicester Square
​London
​SW1Y 4EA

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Notes to Editors:
 
Ramen Yokocho has been brought to you by the Japan Centre Group, a well-loved destination known for delivering a rich variety of quality authentic Japanese goods to shoppers in the UK and beyond. Japan Centre Group was established in 1976, during the height of the Showa period – and thus the retro Ramen Yokocho brand offers Londoners the chance to step back in time to experience a taste of 1970s Tokyo. Heddon Yokocho can be found on Heddon Street, and Panton Yokocho, in the heart of Leicester Square.
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For press enquiries:
​Verity Harrison-Allan | [email protected] | wearememo.com
 
Jessica Henely| [email protected] | wearememo.com