X-BIONIC partnership will obviously seek be "redefining athletic performance".
November 20, 2023
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Sauber Group :
Hinwil, 20 November 2023 – Alfa Romeo F1 Team KICK Esports will be bringing performance to the next level thanks to high-tech, advanced athletic gear, as the team launches a partnership with technology-led sportswear brand, X-BIONIC.
Combining cutting-edge technology with innovative fabrics, X-BIONIC are pioneers of performance tech clothing, aiming to empower athletes to excel in any competitive field. Developed in Switzerland and crafted in Italy, X-BIONIC’s sportswear is more than just apparel; by harnessing each athlete’s own physical potential, it amplifies their athletic achievement, leading them towards peak performance.
Much like Alfa Romeo F1 Team KICK Esports, every detail matters to X-BIONIC: premium materials, patented technologies and intelligent function zones turn every garment into a technological piece that adapts to the unique demands of elite athletes and sports enthusiasts alike.
The new race collection includes baselayer shirts and trousers featuring patented X-BIONIC technologies such as PartialKompression, providing optimal ventilation and stimulation to muscle groups to maintain a fast reaction time. Furthermore, ClimateControl shirts and trousers will help keep the drivers’ core body temperature at the optimal 37° Celsius for highest performance.
Alfa Romeo F1 Team KICK Esports drivers Brendon Leigh, Thomas Ronhaar, and Matthijs van Erven will be gearing up with X-BIONIC's exclusively designed team kit as they get ready to battle for the 2023/2024 F1 Esports Pro Championship crown.
Alessandro Alunni Bravi, Team Representative: “We are pleased to welcome X-BIONIC to Alfa Romeo F1 Team KICK Esports, and we are looking forward to working together on a quest towards peak performance. Just like us, X-BIONIC pays great attention to detail, an essential characteristic that brings our fields closer to each other. Thanks to their highly innovative garments, which redefine the standard for functional clothing, our Esports athletes will see their physical potential amplified, as they prepare to fight for wins in the 2023/2024 F1 Esports Pro Championship.”
Maximilian Lenk, CEO of X-BIONIC: “We are absolutely honoured to partner with Sauber Esports and Alfa Romeo F1 Team KICK Esports as they look to energize their championship ambitions within the F1 Esports Pro Championship. We have already proven to be the choice of champions within various sports and are now excited for our innovative technologies to provide a competitive edge within Esports and support the team on their quest to win. This partnership opens up a whole new field for our company, and we’re certain we could not have picked a better partner on this journey.”
About Sauber Group of Companies: The Sauber Group of Companies is composed of two operational entities: Sauber Motorsport AG, which operates and manages its Formula OneTM team; and Sauber Technologies AG, which focuses on third-party business in the areas of advanced engineering, prototype development and additive manufacturing, in addition to full and model-scale testing in the factory’s state-of-the-art wind tunnel and ground-breaking innovation in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 550 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. The Sauber Group puts sustainability at the heart of its mission; its business, operating under the ISO 14001 environmental management standard, has been carbon neutral since 2011 and the company has achieved the Three-Star level in the FIA Environmental Accreditation Framework. Since its founding in 1970, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. A member of the exclusive club of teams which competed in more than 500 F1 races, it celebrated 30 years in the sport in 2022 and continues to go from strength to strength on and off the track.
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