SAMMY STUDIOS REVEALS TALA AS SEEN IN PLAYBOY MAGAZINE

Sammy |

FOR IMMEDIATE RELEASE

Carlsbad, CA - September 10, 2004 - Sammy Studios, Inc., a developer and publisher of interactive entertainment content, today released the provocative image of Tala created exclusively for a pictorial in the October issue of Playboy Magazine. A pivotal character in "Darkwatch," the upcoming Vampire-Western first-person shooter (FPS) video game, Tala bares more than her fangs in the men's magazine spread dedicated to sexy video game leading ladies. The revealing image, capturing her dangerous sensuality as a half-vampire seductress of Native American descent, is the work of Sammy Studios' in-house team of artists working in conjunction with Brain Zoo Studios of Van Nuys, California. The image appears in a pictorial accompanying the article "Gaming Grows Up" in Playboy's upcoming issue, hitting newsstands this month. "Darkwatch" is slated for release on the PlayStation^®2 computer entertainment system and Xbox^® video game system from Microsoft^® in spring 2005. The game is not yet rated.

Tala plays an important role in "Darkwatch" as a femme fatale with equal lusts for blood and power. In "Darkwatch," gamers play as Jericho Cross, an outlaw gunslinger pulled into the ranks of a vampire-hunting secret society when he is inadvertently bitten by a vampire lord. Sensuous and dangerous, Tala becomes Jericho's evil muse after luring him into a moment of passion where she urges him to bite her, making her into a powerful half-vampire like himself. Introducing a unique reputation judgment system that brings a role-playing game (RPG) element to an FPS, "Darkwatch" puts players in situations where they can overcome the evil flowing in Jericho's veins to save the American West from damnation, or succumb to it and join Tala in a reign of darkness. The first internally developed game from Sammy Studios, "Darkwatch" promises to bring great game play variety and innovations to the FPS genre. For more information on the game, please visit the official "Darkwatch" web site at www.darkwatch.com.

(C)2004 Sammy Studios, Inc. Darkwatch and all related trademarks are trademarks or registered trademarks of Sammy Studios, Inc. All rights reserved.

About Sammy Studios, Inc.

Founded in 2002 and headquartered in Carlsbad, California, Sammy Studios creates original video games and publishes internally and externally developed game titles in North America. The company will release the biggest portfolio of games ever to be published under its brand in 2004, and will make its internal development debut with the anticipated cinematic first-person shooter "Darkwatch" in early 2005. Sammy Studios is the videogame subsidiary of Sammy Corporation of Tokyo, Japan, an entertainment and amusement conglomerate that is one of the top-rated companies traded on the First Section of the Tokyo Stock Exchange. For more information, please visit www.sammystudios.com.

MEDIA CONTACTS:

Meelad Sadat

Sammy Studios, Inc.

(760) 448-3061

[email protected]

Alex Armour

Sammy Studios, Inc.

(760) 448-3069

[email protected]

Rannie Yoo

Kohnke Communications

(415) 777-4000

[email protected]