25 Year marketing veteran prepares to disrupt the digital media market…once again
December 14, 2021
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Scuti
(New York, NY) - Scuti, a new video-game-based player rewards, gCommerce and meta marketplace, has announced the promotion of Marc Fonzetti to Chief Marketing Officer/Chief Revenue Officer.
Marc is a seasoned brand and media veteran and serial entrepreneur with 25 years of marketing experience with Future Inc., Verizon, and Reckitt Benckiser (RB).
As head of Media Strategy & Investment Media at Verizon Wireless, Marc oversaw all media strategy, planning, buying, investment, and ROI - and controlled a massive annual $2B measured media budget. At RB, he managed $500M annual Media budget across 20+ brands (including Lysol®, Air Wick®, Mucinex®, French’s®) and drove the digital transformation of the company’s media strategy. In 2009, Marc also received credit as the pivotal brand-side pioneer proving Digital Video to be a viable complement to TV - winning an AdAge Media Maven Award.
Now Marc is taking the reins to disrupt brand thinking - helping businesses ascend the walled garden of video games and sell directly to players and eSports audiences through Scuti.
“I am beyond excited for this opportunity with Scuti. When Nicholas came to me with the business plan, I thought, this is it…the next big thing! I want in! The entire gaming ecosystem, from Gamers to Brands to the Video Game Publishers, is primed and ready to easily embrace, enjoy, and mutually benefit from a gComm experience”, said Marc Fonzetti. “The world is about to discover something really special and I’m just happy to be a part of it!”
“Marc is the icing on a rock-star team we have built”, says Nicholas Longano, Founder and CEO of Scuti. “He is a thought-leader and has constantly challenged traditional thinking toward embracing digital media in fortune-500 companies. His experience and deep knowledge of brands, games, and the gamer audience make him the perfect choice to lead global brands into the new gCommerce and metaCommerce marketplace through Scuti..."
Scuti is the pioneer in gCommerce (commerce through video games). It is the first online player rewards marketplace connecting games, the real world, and the metaverse. Scuti allows brands to sell and advertise direct-to-players across all platforms and devices, provides revenue and improved player retention to developers, and delivers a fun and personalized shopping experience to gamers. The company is built and run by leading video game veterans from Vivendi, Blizzard, Microsoft Games, Zynga, and IGT; each with over 20 years of game experience.
...
For more information, please contact:
Priscilla Vento | 30 Miles North PR | 310-593-3988 | [email protected]
You May Also Like
