Game and sports industry leaders bridge the divide between the two markets to attract new audiences
November 20, 2023
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Scuti :
New York, NY, November 20, 2023— The greatest challenge for game makers has long been the pursuit of new audiences. While retention is an important metric, an industry’s ability to attract new customers is also a sign of its health.
SCUTI, the leading rewarded commerce platform for games assembled a panel of minds to discuss how platforms like SCUTI are helping bridge the divide between sports and games, attracting new audiences to the video gaming industry. The panelists, who assembled at GamesBeat NEXT in San Francisco on October 24, 2023, and included, Nicholas Longano (CEO and Founder of SCUTI), Mario Alioto (EVP Business Operations at San Francisco Giants), Troy Jones(CEO & Co-Founder of Status Pro) and Ceo Wimmer (Partner & Head of Revenue at Rally Cry). Watch here.
“SCUTI provides a link between passionate sports fans and the gaming world,” said Mario Alioto. “It’s a unique partnership that broadens the gaming community by connecting sports and gaming enthusiasts together in a way that I hadn’t imagined before.”
Breaking away from traditional monetization models, SCUTI offers game makers and all-in-one user acquisition, retention, and monetization platform. SCUTI is working closely with sports sites to offer their users rewards with each engagement and purchase. These users are then guided to games within the SCUTI network to redeem their rewards for in-game currency, creating a dynamic ecosystem that transcends the boundaries of conventional gaming.
"We believe that the fusion of gaming and commerce is the future of the industry. SCUTI's rewarded commerce platform is not just about retention; it's about cultivating a diverse gaming community and attracting audiences from various backgrounds, especially sports, to games," said Nicholas Longano, CEO and Founder of SCUTI.
SCUTI's unique approach bridges the gap between sports and games, creating a seamless mechanism for new player acquisition through its rewards program. SCUTI is not only expanding its audience but also providing a platform where sports and gaming enthusiasts can converge.
About SCUTI
SCUTI is the gamers’ marketplace, and a pioneer in rewarded gCommerce, accessed through video games and metaverses connected to the SCUTI Network. SCUTI provides gamers direct access to curated products, promotional offers, and exciting rewards, which can be redeemed for in-game currency, or to purchase physical goods in the SCUTI catalog. SCUTI was built by video game industry veterans, with backgrounds from Blizzard Entertainment, Epic Games, Zynga, Electronic Arts and Xbox Game Studios.
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