SNEKI SNEK AND SONIC THE HEDGEHOG SPEED TOWARDS CONSERVATION WITH ALL-NEW MERCH

Razer :

For publication on April 29, 2024, at 4pm BST / 5pm CEST / 11pm SGT:
 

Razer’s sustainability mascot, Sneki Snek, joins forces with SEGA’s iconic entertainment icon, Sonic the Hedgehog, in a limited-edition apparel and merchandise collection. The collection captures Sonic’s high-energy spirit and unites it with Sneki Snek’s earth-loving ethos to champion conservation through their respective “Gotta Go Fast” and “Save Trees” mottos. The designs incorporate the signature colors and aesthetics found in both brands, with Razer’s acid green and black complemented by SEGA's iconic blue.

 The limited collection will feature:

The Sneki Snek x Sonic the Hedgehog Tee offers a relaxed fit and is made from a comfortable, midweight material with just a touch of stretch. It's the perfect blend of casual style and purpose, with an iconic design that supports a cause close to the hearts of mindful gamers.

Level up your comfort and champion a cause with the Sneki Snek x Sonic the Hedgehog Hoodie! Featuring an adjustable hood and handy front pockets, this collaborative piece between the two gaming legends is a perfect addition to any gamer's wardrobe.

Sporting the collection’s exclusive collaborative design, the 18oz bottle features thermal insulation, a leak-proof cap and powder-coated finish for a blend of style, functionality, and durability.

As with all of Razer’s Sneki Snek merchandise, proceeds from each piece in the collection go toward saving 10 trees with the brand’s conservation partner, Conservation International.

For more information, please visit LINK.

WHY:  Razer’s sustainability mascot, Sneki Snek, rallies the gaming community around the cause of environmental conservation through a meticulously crafted merchandise line that contributes to Conservational International's global tree protection program. Along with Sonic’s efforts to combat Dr Eggman’s diabolical plans, this collaboration celebrates a meaningful alignment of values as protectors of the planet and a shared commitment to environmental conservation.

WHEN:  Available Now

WHERE:  Razer.com

PRICE: Sneki Snek x Sonic the Hedgehog Tee – $69.99 USD / €79.99 MSRP

Sneki Snek x Sonic the Hedgehog Hoodie – $89.99 USD / €99.99 MSRP

Sneki Snek x Sonic the Hedgehog Thermal Bottle – $39.99 USD / €49.99 MSRP

ASSETS: Download here

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ABOUT RAZER

Razer™ is the world’s leading lifestyle brand made For Gamers. By Gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, Razer has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.

With over 200 million users, Razer’s software platform includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).

Razer also offers payment services for gamers, youth, millennials and Gen Z, through Razer Gold – one of the world’s largest game payment services.

Razer is committed towards a sustainable future and is taking responsibility through its #GoGreenWithRazer movement. The brand aims to minimize environmental impact through its various initiatives, which includes using recycled materials, responsible design, and encouraging responsible product disposal.

Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai and 19 offices worldwide.
 

ABOUT SEGA OF AMERICA, INC.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.

©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

RAZER PRESS CONTACTS

United Kingdom Nick Haywood [email protected]

Americas Matt Atwood [email protected]   

EMEA Chris Mitchell [email protected]

China Evita Zhang [email protected]

Asia Pacific  Hilmar Hahn [email protected]

Global Vanessa Li [email protected]

SEGA PRESS CONTACTS

Thalia Piedra

[email protected]

Razer — For Gamers. By Gamers.™   

press.razer.com

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