SNK NEOGEO USA CONSUMER CORP Backs KOF: Maximum Impact Release with Massive Marketing Campaign

SNK |

FOR IMMEDIATE RELEASE

WALL, NJ. - September 30, 2004 - SNK NEOGEO USA CONSUMER CORPORATION, the US publishing arm of the SNK NEOGEO CORPORATION, announced today that they will be supporting the upcoming release of their first 3D PlayStation^®2 game, KOF: MAXIMUM IMPACT, with a massive marketing campaign that includes national television and magazine advertising, premium packaging, bonus pack-ins, a limited edition Terry Bogard hat, and a special November sweepstakes in conjunction with World Wrestling Entertainment, Inc. (WWE). KOF: MAXIMUM IMPACT is SNK's first original THE KING OF FIGHTERS game for home consoles and ships to retailers nationwide on October 12, 2004.

Starting in October, SNK will be running spots on networks such as ESPN, Comedy Central, Spike TV, MTV, and G4 in support of the October 12th launch of KOF: MAXIMUM IMPACT. In addition to the national television ads, the game will be supported by a multi-month print campaign featuring full page ads in publications such as FHM, WWE Magazine, DC Comics, Game Informer, GMR, and GamePro.

In November, SNK will launch a sweepstakes with the WWE that will award one lucky consumer (and a guest) a trip to a WWE Live Event to meet a WWE superstar and play against him in KOF: MAXIMUM IMPACT. The contest will run from November 1 to November 30, 2004 and be promoted on WWE's website and in their various publications.

Consumers who purchase KOF: MAXIMUM IMPACT will receive a limited edition Terry Bogard "Fatal Fury" hat, (supplies will be limited) as well as a bonus DVD featuring behind the scenes footage, developer interviews, character profiles and much more. An extra guide to each KOF: MAXIMUM IMPACT character - revealing their stories and listing their game combo moves will also be a part of this premium package.

"For the past ten years consumers worldwide have helped make THE KING OF FIGHTERS franchise one of the most popular fighting games of all time," said Ben Herman, SNK NEOGEO USA CONSUMER CORPORATION President. "We consider the launch of KOF: MAXIMUM IMPACT as a 'fan appreciation' day - we're giving our fans lots of bonus materials to thank them for supporting KOF this past decade."

About SNK NEOGEO USA CONSUMER CORPORATION

Over the past 15 years, SNK has published classic arcade titles such as THE KING OF FIGHTERS, BASEBALL STARS, METAL SLUG, SAMURAI SHODOWN, and FATAL FURY on a wide variety of home gaming and handhelds systems. You can find more information about SNK NEOGEO USA CONSUMER CORPORATION games at http://www.snkneogeousaconsumer.com

THE KING OF FIGHTERS is a registered trademark of SNK PLAYMORE CORPORATION.

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