Sugar Gamer Labs Partners With Logitech G and Streamlabs at Power Up Event in Chicago

Sugar Gamers :

The #Creators4BIPOC movement was initiated to help address racial inequality and to support BIPOC creators and nonprofit organizations through action and service," said Erin Chin, Head of Global Brand Marketing, Logitech G. "Sugar Gamer Labs' mission aligns with our goals of celebrating BIPOC creators and gamers and amplifying the voices of those who have historically not been recognized or represented. By partnering with a leader in the community like Sugar Gamer Labs, we are driving meaningful change for BIPOC creators and gamers today and in the future.

Sugar Gamers Labs has been creating space for conversation, education, and inspiration within the gaming world for two years now and the company shows no signs of stopping anytime soon. Building on the reputable Sugar Gamers, Keisha Howard has pathed her brand’s subset as a new extension of greatness in the Gaming space, offering services like consulting, educational workshops, gamification activities for corporate partners and non profit organizations and more.

These activities helped secure a strong partnership with Logitech G and Streamlabs. For their current #Creators4BIPOC campaign, Sugar Gamers Labs in partnership with Logitech G and Streamlabs will be hosting a night of shared stories and experiences amongst colleagues, game development, thought provoking fireside chats, and of course…games!!!

The event will take place at the American Writers Museum in Chicago, Illinois –one of the most unique Chicago museums downtown, whose mission is to celebrate the enduring influence of American writers on history, identity, culture, and daily lives. They are also hosting the Level Up installation during the event.  The Power Up will also engage with attendees through onsite activations and an insightful town hall with special guests!

"This event is a celebration of community connecting through the power of play. By exploring Games and Emerging Tech, we can unlock our collective imagination and create new concepts. At Sugar Gamers Labs, we believe that play is the key to unlocking innovation and building a vibrant, inclusive future." 

- Keisha Howard, CEO Sugar Gamers

“The Power Up Event” takes place July 25th, 2024 in Chicago, Illinois. The event is by invitation only. 

Tune in throughout July on the Logitech G and Streamlabs Twitch channels, and be sure to follow @LogitechG and @streamlabs across social media to get involved! 

To learn more about Sugar Gamers Labs  you can find them at www.sugargamerslabs.com .

For Press Inquiries:
Katrina Jefferson

Partner & Head of Communication and Partnerships

Sugar Gamers Labs

[email protected]