Budget ranges to adorn the UK State of Play stand.
May 6, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Mastertronic | The Mastertronic Group has announced it will be showcasing its ranges of PC budget titles at the E3 Electronic Entertainment Expo in Los Angeles this May.
Held between May 18th-20th at the Los Angeles Convention Centre, the group will be focusing on existing titles in the PC Gamer Presents..., M.A.D and Sold Out labels on the UK State of Play stand 2316 in the West Hall, as well as unveiling forthcoming titles for the coming months. Members of the group's buying and sales staff will also be on hand to discuss any related matters with interested parties.
All three labels will be represented, with PC Gamer Presents... titles such as Neverwinter Nights and Richard Burns Rally on show alongside Conflict Vietnam and XIII on the M.A.D label. Both ranges enjoy a firm benchmark before games are considered for inclusion, with PC Gamer Presents... titles scoring over 80% in the Future Publishing magazine, while only games that have sold over 100,000 units are eligible for the M.A.D range. The extensive array of titles available on the £4.99 Sold Out range will also be on display, as well as information illustrating POS and marketing materials available to stockists of the three lines.
"E3 is the most important dates in the industry's year, so we will be using it to show off the sheer wealth of titles The Mastertronic Group has to offer and to meet with potential partners keen to get the most from the three labels," added Andy Payne, Group Managing Director. "We are determined to further grow our impressive market share in the coming year, and E3 will be a launch pad to acquire new titles, meet with new retail partners and reinforce our strong brand identity".
About Mastertronic Group Limited
Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label.
The brand was subsequently relaunched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams.
The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing.
The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004) a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing to retail and electronic distribution. In addition, MAD 4 Games, a wireless channel for content delivery to mobile phones was established first quarter 2005.
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