Tira Wireless Positions for Growth with Addition to Board of Directors, New Executive Team Members

Tira | TORONTO -- January 11, 2004 -- Tira Wireless, the premier provider of porting technology for the mobile Java content market, today announced the appointment of industry veteran Doug Barre to its board of directors. The company also announced two new additions to its executive team: Tom Colby as senior vice president of sales and business development; and Gwyn Fisher as senior vice president of product development.

"Tira has a tremendous opportunity to lead the world's mobile Java content porting market," said Paul Schaut, president and CEO of Tira Wireless. "These stellar new additions further strengthen our award winning team and position the company for additional growth and global expansion. We are an unbeatable force in this market, and continue to deliver high-value for our customers by solving mobile content porting issues."

Industry veteran, Doug Barre most recently held the role of chief operating officer at Borland. During his three-year tenure, he was instrumental in almost doubling revenues to US$300M, increasing the company's market opportunity, and growing the organization to more than 1,600 employees worldwide. Prior to joining Borland, Barre held senior management positions at Compuware Corporation in North America and Europe. He also held technology leadership positions with mobile telecommunications leaders in the Canadian market, including Bell Mobility and AT&T/Cantel (now Rogers Wireless). Barre began his career supporting technology needs at Texaco. During his 25 years with the company, he held a number of senior positions including CIO.

Also joining the team is Tom Colby as senior vice president of sales and business development. He will be responsible for taking Tira's sales and business development efforts global and growing the sales force as Tira introduces new products into the market. Colby brings more than 25 years of experience in sales and business development, including co-founding a sales consulting firm and holding senior sales management positions where he built national and international sales teams at Lawson Software, Computer Associates, SAP and Pansophic Systems.

Gwyn Fisher, serving as Tira's senior vice president of product development, will manage Tira's delivery of technology as well as product development. Fisher has 15 years of experience in technology spanning positions around the globe, including work with such companies as Fulcrum, LumaPath, Hummingbird and PCDOCS.

About Tira Jump

Tira Wireless is the developer of Tira Jump, a patent-pending, Web-based porting platform that was created to address the challenges of device fragmentation. Tira Jump significantly reduces the cost and complexity of bringing high quality mobile Java applications to market by automatically generating multiple builds of a mobile Java game or application from a portable master copy. This reduces porting time from weeks to days and ensures consistency and quality across multiple handsets. These time and resource savings translate directly into significant monetary benefits for mobile content providers in the deployment of mobile games and applications.

To date, Tira Wireless has ported applications to nearly 200 different handsets offered by leading manufacturers and in multiple languages. The Tira Jump platform has been used to create more than 4,500 builds from more than 140 of the world's leading mobile game titles. These games and applications are now available to subscribers of mobile operators around the world including: AT&T Wireless, Bell Mobility, Cingular, O2, Nextel, Rogers Wireless, Sprint, Telefonica, TELUS Mobility, T-Mobile and Vodafone.

About Tira Wireless

Tira Wireless is the premier provider of porting technology for the mobile Java content market. Tira's proprietary technology - the Tira Jump platform - enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump automatically ports mobile Java applications across a broad range of handsets, languages and mobile operator requirements. Tira's customers and partners include Disney Mobile, Sony Pictures Mobile, THQ Wireless, TELUS Mobility, T-Mobile, Nokia and Sony Ericsson amongst others. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. For more information visit www.tirawireless.com .

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