Now on more Android mobile platforms than ever before.
December 16, 2021
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: 37Games
LONDON—16 December, 2021— Puzzles & Survival has been launched by Flexion Mobile on Amazon, Samsung and Xiaomi following a deal with the game’s Chinese developer 37Games.
The game already earns around US$16 million a month on Google Play according to Sensor Tower data from November 2021. Flexion’s distribution services will add revenue from the alternative platforms with little work being required of 37Games. Flexion is currently averaging around 10% extra revenue for Android games it distributes.
“37Games is a major developer (22 in the world, according to Newzoo),” says Jens Lauritzson, Flexion’s CEO, “plenty big enough to publish on alternative platforms for itself. But Flexion offers a no-fuss way to boost revenue. What we’re seeing here is a trend. Through Flexion, 37Games is able to add its game to other platforms without significant investment, and gain an immediate boost in numbers.”
Puzzles & Survival is free to play with in-app purchases. It is set in an apocalypse and challenges players to kill zombies by winning match-3 puzzles, and survive with cunning strategy games. It is aimed at a teen audience and has seen widespread success since it was launched on Google Play in August 2020. It is a top grossing title on several mobile game charts, ranking as high as top 21 in North America's free games.
“We think players on Amazon, Samsung and Xiaomi are going to love Puzzles & Survival, and we’re delighted to be making the game available to them,” says Sally Peng, Vice President of 37Games. “Flexion is a great partner, helping us to reach players on these alternative platforms quickly and easily.”
The addition of this big-hitting game strengthens Flexion’s portfolio on the alternative platforms. Its distribution business is growing fast as developers recognise the advantages of using its services. Between April and September 2021, the company saw total revenue increase by 42% to GB£15.6 million.
“Our software will create versions of Puzzles & Survival for these three other platforms,” says Lauritzson. “We will also work with the platform stores to maximise revenue with promo opportunities and events. We’re covering everything for Puzzles & Survival on Amazon, Samsung and Xiaomi, enabling 37Games to concentrate its resources on developing its games.”
ENDS
Notes for editors
Flexion Mobile Plc (flexionmobile.com) offers a distribution service for free-to-play Android games. Using the service developers can distribute their games in multiple channels like Amazon, Samsung, Huawei, Xiaomi and ONE Store. These are channels that the developers are struggling to reach and support. At the core of Flexion's service is the patented enabling and enhancement software that converts developers' existing Android games into specific game versions for the new stores without any work required by the developers. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Shortname: FLEXM. Certified Adviser is FNCA Sweden AB, +46(0)8-528 00 399, [email protected]
37 Interactive Entertainment (http://www.37entertainment.net/index.html) is a top 25 global public game company (No.3 in China) based in Guangzhou, China. It completed its initial public offering (Stock code: 002555) and quickly rose to the top of China's stock market acquiring titles including "CSI 300 Index", "MSCI Index" and "New China Nifty 50" from Goldman Sachs. Its focus is on the publication and development of mobile, browser and html5 games. The in-house game development studio THREE SEVEN GAMES, and publishing platforms 37Online, 37Mobile, and 37GAMES(Overseas) are a few of its vast production network.
For more information, contact Scott Johnston [email protected]
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