TRAPSTAR LONDON AND XBOX UNVEIL CUTTING-EDGE COLLABORATION FUSING GAMING AND FASHION

TRAPSTAR :

London, United Kingdom - 16th November - Trapstar London, pioneers of the UK streetwear scene is partnering with Xbox to announce a groundbreaking collaboration that champions the fusion of street and gaming culture. The collaboration between Xbox and Trapstar is a cultural testament to the power of innovative ideas and creativity. It bridges the gap between two distinct worlds, gaming and fashion, demonstrating the convergence of digital entertainment and significance of street culture to the rest of the world.

  This partnership produces customised Trapstar Edition Xbox Series S 1TB in Carbon Black. Debuting on the 17th November 2023, Xbox and Trapstar will reveal the one-of-a-kind gaming masterpiece, showcasing the immaculately created birth-child between gaming and fashion that boasts a subtle and elegant approach inspired by Trapstar's iconic, and profoundly known hyperdrive trademark. The official collaboration between Xbox and Trapstar will serve as a statement product of culture, fashion and digital art in your home, backed by the speed and performance of Xbox’s latest next-gen console.
    The dream-like collaboration features exclusive visuals that resonate with the heart of gaming culture, as well as Trapstar's unmistakable design aesthetic. It promises to be a collector's item for both gaming enthusiasts, fashion-driven youth, or die-hard fans of the Trapstar & Xbox movements.
    In addition to the bespoke made console, the collaboration also introduces the custom Trapstar I Xbox Jersey. This jersey takes inspiration from the popular football-style shirt and has been thoughtfully crafted to celebrate special collaborations.
    Though the Trapstar Edition Xbox Series S in Carbon Black is not for sale, the Trapstar I Xbox Jersey will be available in limited quantities and is set to release on 17.11.23 at 12pm UK, and will be globally available.
In addition to the customized Xbox Series S 1TB and co-branded jerseys, Trapstar and Xbox are teaming up to host an all-inclusive official gaming tournament featuring Forza Motorsport the ultimate racing game for car lovers. Curated in harmony with the cultural movement that Trapstar pioneered nearly 18 years ago, the event will showcase a fusion of digital and physical artworks, including a live photo exhibition capturing the hero moments of the Trapstar dynasty.
    Adding to the excitement, special guest feature installations have been curated by renowned names in fashion and art. London's hottest artist, designer, and voice of the people, 'SLAWN,' a member of the Trap family tree, is rumoured to exhibit a 1/1 artwork across a limited number of exclusive prints to mark the launch. Conceptual artist and Cactus Jack collaborator Carlos W. Desrosiers will present an exclusive painted artwork and sculptural design feature.
    This collaboration between Trapstar and Xbox represents the breaking of creative boundaries, the surpassing of cultural expectations, and the harmonious merging of two influential worlds.
    Stay connected for the reveal of our collaboration on 17.11.2023 at the secret location on the border of London's Thames River for an immersive experience that defies imagination.


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    ABOUT TRAPSTAR
TRAPSTAR is one of the UK’s most successful fashion exports. You’ve seen the gothic font or barcode at the bus stop, football terrace, pub, on the Insta feed of Cara Delevingne, Rihanna, A$AP Rocky, in the club, on Dave, Wiley, Newham Generals, D Double E. Stormzy, on the track “Shallow”, puts it thus, “Roll deep like Wiley and them man / Trapstar like Mikey and them man.”


Trapstar was also the first fashion brand to be signed to Jay-Z’s Roc Nation. “Everything we do comes from an organic relationship we have with these artists,” explains Mikey. Where Palace and Supreme have skateboarding and Nike has sport, Trapstar has a hold on the streets: “Trapstar isn’t just clothes, it’s people. We’ve always been ambassadors of underground music. It just so happens that sometimes these artists become popular.” TRAPSTAR continue to surpass brand norms and express the noise and sounds of the streets, whilst pursuing a community-led movement of inspirational go-getters, hustlers and move makers. The brand has been adapted into millions of wardrobes across the world, represented by the culture that inspires them.
    ABOUT MICROSOFT
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. For more than 20 years, Xbox has been on a mission to bring the joy and community of gaming to everyone on the planet, making gaming a place for fun, inspiration and social connection. Microsoft ́s goal is to be a key connector between today’s game creators and billions of gamers around the world.