Trivia Crack Celebrates a Decade of A Curiosity-Driven Community and Pioneering Influence in Gaming

etermax :

November 15, 2023.- In a milestone celebration, the gaming hit Trivia Crack® commemorates its 10th anniversary, marking a decade of innovation and influence in the global gaming landscape. Conceptualized, developed, and launched in Argentina in 2013 by an emerging gaming studio of 40 people led by under-30 software engineer entrepreneur Maximo Cavazzani, Trivia Crack swiftly captured global attention. It became a flagship brand of etermax, now an established global-scale entertainment tech company. Its journey began in a small office situated in a textile factory, but its impact transcended geographical boundaries, significantly boosting Latin America’s presence on the international gaming stage.

Originally introduced as a mobile gaming app, Trivia Crack soared to unprecedented heights, dominating app rankings in over 125 countries. By 2015, it had boasted a staggering 20 million daily active users, clinching the top spot in the App Store rankings in the United States for a record-breaking 66 consecutive days. Over the years, Trivia Crack expanded its reach, adapting to emerging technological trends. It ventured into diverse platforms, from smartwatches and voice-activated devices to streaming platforms, augmented reality, and, most recently, virtual reality headsets.

Presently available in over 180 countries and supporting 34 languages, Trivia Crack stands as a testament to user-generated content. With more than 50 million trivias created by its vibrant user community, it maintains its dynamic and fresh appeal. The interactive trivia content continually evolves, thanks to active user participation in the Question Factory, a unique crowdsourcing feature that allows users to create, suggest, moderate, and evaluate trivia content, making it always current, local and varied in interests. 

Throughout its journey, Trivia Crack has collaborated with a wide array of prominent organizations and enterprises, resulting in innovative ventures. From worldwide interactive trivia series on top streaming services to board games developed by leading toy companies, live TV events in partnership with humanitarian aid organizations, and augmented reality challenges for superhero fans, among others, these collaborations have not only enhanced the overall user experience but have also showcased Trivia Crack's versatility and appeal across various domains.

But this just seems the beginning of a new long journey for Trivia Crack. To celebrate its 10-year milestone, etermax has unveiled a series of updates and innovations. A new brand positioning strategy is introduced, emphasizing Trivia Crack’s essence as an interactive knowledge platform. Embodied by the brand’s new slogan Smarter TogetherTM, Trivia Crack looks to continue boosting curiosity, connection, and shared knowledge. The mobile app undergoes a comprehensive anniversary upgrade: not only does it feature a fresh look and feel, but it also boasts a completely optimized and smoother user interface, along with new social interaction features and game modes*. The Video Trivia feature, based on interactive short videos, adds dynamism into the trivia experience. The feature allows users to both respond to shared community trivia and create their own questions in the Question Factory, while also establishing new ways for content creators to interactively engage with their audiences and followers. On the competitive side, the new Challengers gameplay creates an elevated way for users to invite as many friends as they wish to a group trivia showdown in rounds.

Furthermore, Trivia Crack delved into the realm of virtual reality, offering an immersive experience for Meta Quest 2, Quest 3, and Quest Pro users. This groundbreaking venture marks the first immersive trivia experience in the Meta Quest community, bringing the excitement of trivia and board games into the metaverse. Trivia Crack’s foray into virtual reality also promises a thrilling future: as a VR amusement park setting, the game is expanding with upcoming new sections to explore, new game modes, and more fun accessories. 

“We are absolutely thrilled to be celebrating the first decade of Trivia Crack. We want to extend our heartfelt gratitude to our community of millions from around the world for connecting, collaborating, and having a blast with us. We also want to thank our dedicated team whose unwavering efforts have brought us to this remarkable milestone, and the support of all our amazing partners. Trivia Crack embodies the future of boundless curiosity intertwined with entertainment and technology. As we firmly believe that everything starts with a question, we are confident that through questions, we can contribute to a better world. This is precisely why Trivia Crack is set to make its presence felt everywhere, by everyone. It’s truly exciting envisioning all the meaningful conversations we can generate through questions in ways we’re just starting to imagine. So, here's to the next 10 Years of Trivia!”, said Maximo Cavazzani, founder and CEO of etermax.

As it enters its second decade, Trivia Crack continues to inspire curiosity, foster connections, and facilitate shared knowledge, cementing its legacy as a pioneering force in both the global gaming and entertainment tech industries.

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About Trivia Crack

Since 2013, Trivia Crack has challenged millions of individuals across 180+ counties and 34 languages to deepen their understanding of the world around with an undisputed engaging entertainment genre: trivia. Evolved from an initial mobile game to an interactive knowledge hub, Trivia Crack empowers curious minds to have fun, share and collaborate through community-driven content in a wide range of platforms, from board games and books to cutting-edge technologies such as wearable tech and virtual reality. For further details, visit www.triviacrack.com or follow @triviacrack on social media.

About etermax

In the industry of entertainment tech, etermax stands to revolutionize the way people connect, build communities and co-create value through interactive content since 2009. By creating global sensations and flagship brands like Trivia Crack (Preguntados) and Word Crack (Apalabrados), its team across the Americas and Europe craft experiences that seek to make knowledge interactive and accessible on a worldwide scale through a diverse range of platforms and technologies, including mobile devices, augmented reality, virtual reality, artificial intelligence, streaming services, connected TV, voice devices, wearable tech, and more. For more information, visit www.etermax.com or follow @etermax on social media.