The new update will bring the biggest-ever Anniversary Shop yet, over 200 nostalgic in-game decorations, and a whimsical card collection!
January 4, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Mattel, Inc. :
EL SEGUNDO, Calif., January 4, 2024 — Mattel163, the global game developer and publisher, is excited to announce the fifth anniversary celebration for their first-ever title UNO! Mobile. After launching with massive success in 2019, UNO! Mobile has continued to grow and now boasts over 300 million players worldwide! To celebrate, the hit mobile game has released a new card collection and seasonal pass, Anniversary Carnival and the biggest-ever Anniversary Shop!
Step into a world of carousels and lights with Anniversary Carnival, available until February 28. Players can play UNO! Mobile matches to collect card packs. Once players complete their Card Carnival Collection, they’ll be rewarded with a brand new anniversary-themed deck with fun on both sides!
Get wild with the return of UNO! Mobile’s biggest Anniversary Shop yet, available until January 28. Over 200 in-game decorations await players during this extra special celebration, including special card effects, avatar frames, and ten types of spectacular rewards! Players can earn shop tokens by daily logins and playing UNO! Mobile matches with friends.
That’s not all! Players will also have a chance to collect popular card collections from past seasons, such as the Fantástica Day of the Dead Collection or the cute Cat Card Collection.
In addition, fans old and new can explore their UNO! Mobile 5-Year Memories, which generates a report on players' individual achievements within the game, including a title to match their playing style!
CEO of Mattel163 Amy Huang comments, “Now over 300 million players strong, UNO! Mobile’s 5th anniversary is an incredible milestone! We want to say a huge thank you to our wonderful global players for always supporting us and demonstrating their passion for UNO! Mobile. We look forward to bringing more exciting updates and continuing to build a more accessible and diverse UNO! Mobile community.”
The UNO! Mobile Anniversary Carnival will be available from December 29, 2023 to February 28, 2024.
The UNO! Mobile Anniversary Shop will be available from December 29, 2023 to January 28, 2024.
UNO! Mobile is free to be downloaded from the App Store and Google Play.
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About Mattel163
Mattel163 is a leading game studio creating highly engaging mobile games for a global audience.
Founded in 2017 as a joint venture between the iconic toy company Mattel and the Chinese internet giant NetEase, Mattel163 employs over 200 talented people in offices across Los Angeles, Hangzhou and Shanghai.
With more than 350 million downloads to date, Mattel163 is the name behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs. Our current game portfolio includes UNO!™ Mobile, Phase 10: World Tour, Skip-Bo™ Mobile, and more to come very soon.
Join us in connecting the world through play!
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