Mobile behemoth ready to throw $200 million at blockchain-using studios.
December 16, 2021
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Voodoo
Executive summary
Voodoo enters mobile blockchain-gaming segment
Voodoo’s vision: bringing the blockchain paradigm to more casual and mobile users, and helping any young or promising studio to reach success in this segment
Voodoo will invest $200M in promising early-stage studios and create 20 new internal studios to work on blockchain games in 2022
Voodoo will bring its full-stack platform and know-how to empower blockchain-gaming studios
Anyone (team, studio) who wants to join and participate in the industry shift can reach Voodoo at [email protected]
Content
Voodoo’s vision: bringing the blockchain paradigm to more casual and mobile users and helping any young or promising studio reach success in this segment.
Alex Yazdi, CEO of Voodoo: “There are few occasions in life when we experience a technological breakthrough that transforms industries. Blockchain will especially disrupt gaming, as players are already used to buying digital assets. This technology will give players true ownership of their digital assets, creating deeper interactions between players - collecting, trading, selling in-game digital currencies and game assets - which will increase fun and engagement.
This will also enable players to make a profit from their assets, opening up a new “play-and-earn” model.
Our vision is to bring the blockchain paradigm to more casual and mobile users, and to help any young or promising studio reach success in this segment.”
A $200M investment to shape the future of blockchain mobile gaming
Voodoo will invest $200m in blockchain gaming studios, through the funding of either:
gaming studios, with existing games or interesting ideas
people who want to create a team from scratch
Voodoo already has 10 internal and external studios working on blockchain gaming. The company aims to create 20 new internal studios next year focusing exclusively on blockchain mobile games.
New teams and studios will be able to capitalize on Voodoo’s strengths to succeed in the new blockchain paradigm:
Full-stack platform to build, test and launch games:
Game creation and token economics coaching: Voodoo will help studios in the ideation process and in designing the right product strategy
Growth capabilities: Voodoo will handle the user acquisition and ad creative production to scale the new games
Blockchain tech stack: Voodoo will provide the tech tools and advice to ease the game creation process: token and NFT creation, layer 1 and 2 blockchain integration, wallet management
Data analytics integration: Voodoo will help studios structure their data and integrate analytics tools
Voodoo has already successfully developed this strategy in past years in the Hyper Casual and Casual segments:
Voodoo is the leading global mobile publisher with over 5 billion downloads and 300 Million MAU
Voodoo can report today the largest numbers of downloads on both iOS and Android in the gaming industry, supported by the best growth engine (both in tech and operations) in the world
Voodoo is successful at coaching 450 hyper-casual and casual gaming teams to make huge blockbusters that generate hundreds of millions of downloads
Voodoo managed to diversify into the casual gaming segment in just a couple of years, already generating $200M run-rate revenues, and still in hyper-growth
Voodoo acquired 8 companies in 2021 alone
Media contacts:
Youssef Gasmi
[email protected]
Pierre-Henri Paty
[email protected]
Blockchain gaming projects: [email protected]
About Voodoo - https://www.voodoo.io/
Voodoo was founded in 2013 and is a global leading publisher and developer of mobile games and apps on iOS and Android. Voodoo’s mission is to entertain the world, and since its inception, the company has accumulated over 5 billion downloads and 300 million monthly active users across a portfolio of over 100 games. Voodoo has grown from a small studio in Paris to a worldwide team of over 600 people, with offices in Montpellier, Berlin, Amsterdam, Barcelona, London, Kharkiv, Montreal, Istanbul, Tokyo, Singapore, and Tel Aviv.
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