This year's event saw global community come together to raise £600,000.
December 3, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
SpecialEffect :
December 3rd 2024 - Gamers’ charity SpecialEffect today thanked their partners in the worldwide gaming industry for their support during the charity’s One Special Day flagship fundraising campaign in October.
The initiative saw leading companies in the games industry donate a portion - or, in some cases, the entirety - of their game sales revenue generated on or around 4 October 2024. The funds will be used to further the BAFTA-winning charity’s mission of breaking down barriers to gaming and supporting inclusive game design.
SpecialEffect Founder and CEO Dr Mick Donegan said, “We are seeing an ever-increasing demand for our services, which are all provided without charge. The support the event receives from the games industry is absolutely vital in making sure we can continue to reach every disabled person that needs our help. Without One Special Day we simply couldn’t bring a better quality of life to so many people across the world, and we’d like to say a heartfelt thank you to everyone involved in the event – industry, gamers and donors.”
The funds will help the charity to continue to foster connection, joy, and independence through their specialist multidisciplinary assessments, research, collaboration and resources.
This year’s One Special Day also featured an extensive Steam Sale with over 90 titles and a Humble Bundle promotion. A range of other supporting activities and studio events also contributed over £100k of fundraising to the campaign. These included auctions, game sales, quizzes, golf days, football matches and challenge events.
One Special Day is an annual event and has raised over £3 million in total over eight years of campaigns.
More information about One Special Day 2024 can be found at www.onespecialday.org.uk. If you would like more details about the 2025 campaign on Friday 3 October please contact Nick Streeter ([email protected]) or Liam Lawler ([email protected])
For more information about SpecialEffect and their work, visit www.specialeffect.org.uk
About SpecialEffect
SpecialEffect is an award-winning charity that enables people with physical disabilities to benefit from the fun, inclusion and therapy of video games. We support people of all ages through personalised assessments, equipment loans and equipment modifications.
X/Twitter: @specialeffect
Facebook: specialeffectcharity
Instagram: specialeffectteam
LinkedIn: specialeffect
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