Brought to you by Name.com

Devs, live streamers, and avid gamers alike can now register .games domain endings for their websites. The .games extension launched on Sept. 21, and already has the potential to become one of the most popular new domains on the market.

What is .games?

You’re already familiar with domain endings like .com, .net., and .org, but there are now hundreds of other domain extensions that you can choose from when registering a URL. This includes everything from .rocks to .live to .social—and .games is the newest addition.

So if you’re a game designer or developer who uses a website like yourcompanygames.com, you can register the shorter and more memorable domain yourcompany.games instead. Or, make your Twitch live streams easier for your viewers to access by forwarding yourusername.games to your channel. Integrating the powerful keyword "games" into your URL to the right of the dot is a helpful way that developers can inform their audience about their product in a succinct way.

Why should you register a .games domain?

Using a .games domain is a smart and unique way to create an online presence for yourself or for the games you create. Because this extension is so new, it’s far less crowded than traditional name spaces—meaning you’re more likely to get your first choice of domain names without having to resort to filler words or hyphenation.

Big names including Apple, Blizzard Entertainment, Disney, Electronic Arts, Nintendo, and Twitch have already registered .games domains, and additional mainstream companies are likely to follow in the coming months.

What’s this about a contest?

To celebrate the launch of .games, our incredible developer team at Name.com has created a game of our own: Bearglecorn III, which features our illustrious mascot the Bearglecorn—a mythical creature that is a hybrid mix of a bear, eagle, and unicorn.

We’re running a competition now through Oct. 5 to see who can get the highest scores on Bearglecorn III. The lucky winners will be awarded with Steam or GameStop gift cards, free .games domains, and endless bragging rights. Start working your way up to the high score board by heading to www.bearglecorn3.games.

And if you’re interested in getting your own .games domain? You can register yours at Name.com within a matter of minutes. Start your search for a .games domain here.

Bio: Allison Chowdhury is the copywriter at Name.com, a domain registrar dedicated to helping you find the resources you need to create a strong online presence. She writes about domain news, website tips, and social media, and is a big advocate of the power of New Domains as branding tools