Immediate Music Launches New Libraries For Game Companies

Immediate Music, a music supplier for feature film trailers, announced the launch of two new music libraries, Immediate Music Premium and Immediate Music Library, which will be available to the video game and advertising industries, a first for the Santa Monica-based company. Immediate Music intends to offer its custom scoring services to those industries. Additionally, the company now provides its clients with online music search and download capabilities for over 1,200 tracks spanning genres such as action, comedy, suspense/horror, epic, and orchestra/choir. The Immediate Music Premium library is comprised of over 300 tracks described by the company as "impactful, orchestra and choral laden music." The songs are targeted towards big corporate advertisers, but will also be available at a premium price point for inclusion within video games and for trailers to promote titles. The Immediate Music Library consists of some 1000 tracks geared toward more "cost-conscious" national advertisers, as well as to local and regional advertising agencies and brands. Smaller video game publishers with lower-budgeted promotional campaigns will also be able to take advantage of the library. Previously, Immediate Music has provided tracks for promotional trailers for video games such as Gears of War, Shrek Super Slam, The Chronicles of Narnia: Prince Caspian, The Incredible Hulk, TimeShift, Full Auto, and Star Wars: Battlefront II. “We felt the time was right for us now to extend and expand our industry outreach, by making this same music available to the advertising and video game industries," says Immediate Music co-founder and president Yoav Goren. "With TV spots and video game trailers becoming more and more cutting-edge and exciting, we wanted to let the producers of those projects know that we are affording them the opportunity to weave in our big music, which is sure to help them reach their target audiences.”