Arthur Protasio is the founder and creative director of Fableware: Narrative Design, a storytelling studio specialized in creating exciting stories for diverse platforms and transmedia projects. As a storyteller he has ample experience in creating, writing, and developing screenplays for diverse media from literature, games, TV, to theme parks. He worked on TV Globo's soap opera, Geração Brasil, which was nominated for the 2015 Digital Emmy for its transmedia content; created LudoBardo, a webchannel focused on the analysis of game narrative; published the noir mystery "Negra Cicatriz" (Dark Scar) and the anthology "Player of a Thousand Stages"; designed the narrative of the Xpirado water slide attraction at Hot Park; wrote various games, including Sword Legacy, Saint Seiya: Cards, Ballistic, Spy of Us, and Webmotors Racing.