Angry Birds Study Shows Males More Likely To Convert

Male game players are 35 percent more likely than females to convert from the free version of Angry Birds to the paid version. That's according to market research firm Ask Your Target Market (AYTM), which recently published the results of a 1,000-person survey specifically about the spending habits of Angry Birds players. Specifically, males 18-24 are the most likely to convert: 29 percent more so than 25+, 32 percent more than 18-24 females, and 76 percent more than the game's lowest-converting demographic, females over 25. The survey also measured how many versions of the game (there are currently three: Angry Birds, Angry Birds Seasons and Angry Birds Rio) each respondant had installed on their device of choice. Of those who have played the game more than 25 times, 38 percent claimed to have the free versions of all three games installed, suggesting a healthy cross-promotional campaign from publisher Rovio. The survey also measured platforms, player moods, and whether respondents felt "addicted" to the title. More stats are available in an infographic here. With the massive runaway success of the franchise, publisher Rovio is keeping an increasingly close watch on its player statistics. Last month it announced that it had licensed a leading analytics platform from Medio Systems, which will give it a better understanding of its players' habits.