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It's not a video game anymore. In marketing it's now called a "user experience." Personhole cover, anyone?
PGA Tour 10
The September 7, 2009 issue of Advertising Age has an interesting article on the new paradigm of video game user experience marketing. The article focuses on EA and the new Tiger Woods game, PGA Tour 10. Gone are the days of the month-and-a-half frenzy before a game comes out, followed by a cooling-down period afterwards. Today, the strategy is to feed you Tiger Woods (for example) every day of every week of every month, all year. Can't play on your PS3? Play on your PSP! Can't play on your Wii? Play on your DS! There's likely even an iPhone game (if there's not, there should be).You May Also Like
