Analysts at the NPD Group recently surveyed over 6,000 people in the United States to find out what the "core gamer" demographic was up to in 2012. Are they still male-dominated? Are they spending less? The answers within!
Analysts at the NPD Group recently surveyed 6,322 United States citizens over the age of 9 to find out their gaming habits and, specifically, what "core gamer" habits were in 2012. How the NPD Group defines the "core" is a person who plays specific genres of games on consoles or PCs an average of five hours or more per week. The specifics behind the survey are available here. Below, we've highlighted our five key takeaways, both from the information publicly available and through follow-up conversations with NPD analyst Liam Callahan.
And by comparison, almost half of the U.S. population in that age range plays games on what the NPD calls "core gaming devices," meaning dedicated home game consoles as well as Windows and Macintosh-based PCs.
And while younger players are more likely to be considered "core," the likelihood doesn't diminish dramatically until people reach 45. Specifically, 26 percent of surveyed 9-17 year-olds were identified as core, which drops to 21 percent in the 18-34 crowd.
This probably is no surprise. While the overall U.S. population that plays games of any kind is split 50/50 between genders, males dominate the core demographic at 71 percent.
Approximately ten percent more of the NPD's identified core say that their spending decreased versus one year ago than those stating that their spending increased, which is roughly in line with the 22 percent decrease in retail game sales in 2012.
The majority of core gamers spent the most on new physical games, for an average of $129 during the last three months of 2012 alone. The amount they spent on digital full games and physical used games both came in at less than half that amount.
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