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50 Percent Of Social Gamers Own Consoles, Says Study

According to a recent study conducted by Interpret LLC, at least half of a recent sample of 2,000 social gamers own game consoles, suggesting the audience is becoming "increasingly sophisticated."

Frank Cifaldi, Contributor

September 28, 2011

1 Min Read
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Social game players are becoming "increasingly sophisticated," according to social game company RockYou. Citing a survey by Interpret LLC, the company says that out of a sample pool of 2,000 social game players over the age of 18, 50 percent claimed to own a video game console. Additionally, 25 percent said they preferred games with missions or quests (such as mechanics recently introduced by Zynga in its Adventure World). The survey also showed that social gamers are "even more socially active online than expected" -- according to the study, they spend 13 hours per week on social networks, with 9.5 of those playing games. The average social gamer, according to the study, has 218 social connections, 16.5 real-life friends who play the same social game as them, and have made 20 new friends through games.

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About the Author

Frank Cifaldi

Contributor

Frank Cifaldi is a freelance writer and contributing news editor at Gamasutra. His past credentials include being senior editor at 1UP.com, editorial director and community manager for Turner Broadcasting's GameTap games-on-demand service, and a contributing author to publications that include Edge, Wired, Nintendo Official Magazine UK and GamesIndustry.biz, among others. He can be reached at [email protected].

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