Sponsored By
A new head of player analytics for social dev Kixeye
"Core"-focused social game developer Kixeye is putting more focus into analyzing its players' behaviors with the appointment of a new VP of Customer Insights.
1 Min Read
![](https://eu-images.contentstack.com/v3/assets/blt740a130ae3c5d529/bltba62518415cda0e2/652fe6ddbc479f8697ef691f/default-cubic.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Newsbrief: "Core"-focused social game developer Kixeye is putting more focus into analyzing its players' behaviors with the appointment of a new VP of Customer Insights. Neil Shepherd, an online marketing veteran, will lead a team focused on mining player analytics and data to bolster the Backyard Monsters developer's audience acquisition. Shepherd comes to Kixeye after a stint as VP of paid media at online marketing company Quinstreet. Prior work includes a position at global management consulting firm McKinsey and Company
About the Author
Daily news, dev blogs, and stories from Game Developer straight to your inbox
You May Also Like