Amazon adds analytics, A/B testing to its free mobile SDK

Newsbrief: Amazon today launched a new set of user engagement tracking services, that it says will further help mobile game developers keep tabs on the various monetization methods that are working best for their games. Those developers who have integrated the free Amazon Insights SDK into their iOS and Android games now have access to the Analytics and A/B Testing services, also for free. The former provides usage metrics on daily and monthly active devices, retention and in-app purchase revenue, while the latter gives mobile developers the option to simultaneously test up to five different in-app experiences, in a bid to work out which is most successful. All the details on these new services can be found on the Amazon blog.