App Annie launches free iOS keyword optimization, ad analytics

Mobile analytics company App Annie today announced two new products for its popular analytics platform, offering free optimization and ad-tracking statistics to its developers. Discovery is a big issue for mobile game devs, as it's so easy for your mobile game to be lost in the raging sea that is the App Store. App Annie says that through its new App Store Optimization program, devs can now track which keywords rank best on the App Store using Keyword Top Charts and Top Keywords by App. Using this tool, you can potentially discover which keywords are working best for the top developers, and experiment with them yourself to track what works for your game. On top of this, the company's new Advertising Analytics program allows for combining revenue and user acquisition data from all your ads platforms into one unified dashbaord. From this, it's possible to get a complete view of all the revenue you're generating from your game directly through store purchases, as well as from advertising monetization. More than 20 ad platforms are supported. More information can be found on the App Annie blog.