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with the cancellation of the seven-year MMO project Titan, the World of Warcraft developer has shown a new level of willingness to cut its losses.
Blizzard in the past has been open with its willingness to cancel ambitious development projects that were not meeting internal standards. Now, the World of Warcraft developer has shown a new level of willingness to cut its losses, as Blizzard confirmed the cancellation of the seven-year MMO project Titan. Blizzard co-founder and CEO Mike Morhaime told Polygon that the developer simply “didn’t find the fun.” The studio said last year it would reevaluate Titan and its viability as a major new MMO. “We talked about how we put it through a reevaluation period, and actually, what we reevaluated is whether that's the game we really wanted to be making,” Morhaime told Polygon. “The answer is no." Past notable, public Blizzard cancellations include Warcraft Adventures and StarCraft Ghost. Morhaime noted that Titan was never “officially” announced, but Blizzard has been relatively open with talking about what would’ve been Blizzard’s second MMO, after the industry-changing World of Warcraft. Blizzard SVP of story and franchise development Chris Metzen said canceling games that were deep in development, yet on the wrong track, results in “letter-quality work.” Metzen added, "We took a step back and realized that it had some cool hooks. It definitely had some merit as a big, broad idea, but it didn't come together. It did not distill.”
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