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Recently I analyzed some data from the sales tracking software and app analytics and found some interesting statistics. Which country has lowest piracy rate and highest IAP purchase rate?
I would like to share some statistics of my latest game Bonnie’s Brunch 2 released on Nov. 29th, 2012. It is a simulation-strategy genre game designed particularly for female players.
It has been 2 months since Bonnie’s Brunch 2 was released. Although it does not make a big hit, the sales volume is decent and was once featured by Apple on New & Noteworthy category in 13 countries.
Recently I analyzed some data from the sales tracking software App Viz 2 and app analytics Flurry and found some interesting statistics:
The download ratio of Full version to Lite version is 1 : 6. The conversion rate is about 16%.
The piracy rate is 53%. Statistics by country:
USA: 5%
China: 93%
Japan: 3%
United Kingdom: 19%
Singapore: 6%
Hong Kong: 19%
Taiwan: 17%
The purchase rate of Coin Packs (IAP product): 1.4%
The purchase rate of Level Pack (IAP product): 15.3%
USA: 15%
China: 13%
Japan: 28%
United Kingdom: 18%
Singapore: 13%
Hong Kong: 16%
Taiwan: 16%
Do these statistics match your experience?
Note that the Lite version was released 3 weeks later after the Full version. Many colleagues are impressed on the Lite-to-Full conversion rate and ask how did we achieve that. Honestly, we consider it is a word-of-mouth effect resulted from the good comments and ratings of our preivous title Bonnie's Brunch.
Look at these numbers. I guess that’s why I love Japan sooooooo much that we decided to develop a Japanese style action-arcade game Jade Ninja. ;-)
Further reading: Postmortem: Bonnie's Brunch on iPhone
Follow me @MonkeyPotion
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