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Buggy Assassin's Creed Unity to blame for slow Syndicate sales, says Ubisoft

Ubisoft execs have explained that sales of Assassin's Creed Syndicate have suffered because of the negative reaction to last year's bug-riddled release, Assassin's Creed Unity.

Chris Kerr, News Editor

November 5, 2015

1 Min Read
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During a recent sales and earnings call Ubisoft execs explained that sales of Assassin's Creed Syndicate have suffered because of the negative reaction to last year's bug-riddled release, Assassin's Creed Unity

"Clearly in the first week [Assassin's Creed Syndicate] was impacted by what had happened with Unity," said Ubisoft CFO Alain Martinez, responding to a question during a Q&A session. 

Although Martinez didn't offer any numerical indication of just how poor Syndicate's first week performance was, he likened the situation to Black Flag's initial launch, which saw the game stall at release before gaining ground in the following months. 

"Black Flag was 50 percent below Assassin's Creed III in its first week. At the end of the year it was close to III, and after two years it was way above III," explained Martinez. 

Ubisoft CEO Yves Guillemot said the company is keen to see a repeat of Black Flag's resurgence, adding that, at this point, "word of mouth has been very positive, and we're seeing trends that are closer to what happened with Black Flag."

 

 

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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