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Canadian toy company acquires children's app maker, Toca Boca

"We look forward to continue building the mobile app space in conjunction with Spin Master's deep expertize and leading position in toys and entertainment globally."

Chris Kerr, News Editor

April 22, 2016

1 Min Read
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Canadian toy company Spin Master has agreed to purchase children's app and digital toy maker, Toca Boca, along with its sister studio, Sago Mini, from the Bonnier Group for an undisclosed fee. 

Based in Stockholm, Toca Boca also has offices in New York and San Francisco, and makes a variety of educational mobile apps and games for kids aged three to nine.

Since forming in 2010, the company has released 32 apps, such as Toca Dance and Toca Nature, which have racked up over 140 million downloads to date.

Recently, Toca has been trying to develop a subscription-based TV channel, dubbed 'Toca TV', and, of particular interest to Spin Master, has also been investigating the possibility of creating a toy line. 

Sago Mini, on the other hand, is focused on the pre-school segment of the market, and has designed 16 apps, which have amassed over 13 million downloads. 

Accrording to Toca CEO, Björn Jeffrey, the studio will now "look forward to continue building the mobile app space in conjunction with Spin Master's deep expertise and leading position in toys and entertainment globally."

The acquisition is expected to go through on May, 2. 

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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