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Disney: Infinity will be a billion-dollar franchise

Disney's video game business has seen a swing to profits in the last year thanks to the launch of Disney Infinity -- and the company believes that franchise will soon be a $1 billion asset.

Mike Rose, Blogger

June 13, 2014

1 Min Read
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Newsbrief: Disney's video game business has seen a swing to profits in the last year thanks to the launch of Disney Infinity -- and the company believes that franchise will soon be a $1 billion asset. Disney Infinity originally launched last August, and as of last month had global sales of $550 million. Now Disney Interactive president Jimmy Pitaro has told Reuters, "We will be a billion-dollar franchise." The franchise is expected to hit $1 billion in sales following the launch of Disney Infinity 2.0: Marvel Super Heroes. Of course, it'll be a while before Infinity catches up with Skylanders.

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