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EA is letting FIFA Ultimate Team players preview loot boxes for a limited time

EA is testing a new type of loot box in FIFA Ultimate Team that allows players to see what's inside them before hitting purchase.

Chris Kerr, News Editor

June 21, 2021

2 Min Read
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EA is testing a new type of loot box in FIFA Ultimate Team that allows players to see what's inside them before hitting purchase. 

The new 'Preview Packs' essentially take the risk out of loot boxes purchases in the lucrative game mode by laying out "all the specific items contained within them" so players can make more informed spending decisions.

Buying loot boxes -- which take the form of card packs -- is an essential part of FIFA Ultimate Team, as they contain player cards that can be used to upgrade virtual soccer teams or traded and sold (for in-game currency) on the mode's transfer market.

EA has previously come under fire for using the controversial monetization method in FIFA Ultimate Team, with some detractors and regulators comparing loot boxes to gambling -- resulting in them being completely reworked in certain regions.

As the illustrations below show, players interested in the limited-time Preview Packs will be given the option to see what's inside before they buy. After previewing its contents, they'll then need to decide whether to push ahead with the purchase or wait for the preview to time out. 

Anybody that decides to buy a Preview Pack will be able to preview another pack immediately, but those who choose to wait will need to run down a preview timer -- which can last for over 20 hours -- until they're able to preview another pack.

As it stands, Preview Packs will only be available during the Festival of FUTball campaign. It's unclear whether EA intends to make them a permanent fixture moving forward.

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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